Marketing

Effective personalization should be the goal for any marketing campaign. Generic, mass-market efforts often fail to engage with customers and offer a very poor return on investment.

Consumers have had enough of mass-marketing.
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Telcos are at an inflection point. For years, they’ve faced mounting pressure from better-funded, more innovative tech competitors, and seen a return on investment, profits and market share slowly dwindle.

Customers today care more than ever about the values of the companies they do business with. They want to know the brands they choose are socially and environmentally conscious and will quickly vote with their feet if they think enterprises aren’t doing enough, or aren’t taking the issue seriously.

Consumers want a personal relationship with their brands. But they also don’t want to feel as though they’re being spied on or having their personal details used inappropriately by marketers.

Personalization and customer value management are already a key growth driver for telecoms.  McKinsey says about 70% of Telecoms have at least a pilot project underway and many are successful.

Personalization is a must-have for any telco in today’s hyper-competitive environment. Being able to stand out from the noise and deliver relevant, timely messages to the right customers is essential in securing a return on investment and keeping satisfaction high.

As a new year begins, telcos and communications service providers around the world will be formalizing their plans for the coming months and assessing where to prioritize their marketing efforts. And in such a crowded marketplace, being able to stand out from competitors with exciting, personalized offers will be a must. To do this, it’s […]

Retaining loyal customers needs to be a top priority for any communication service provider (CSP). Churn rates in the industry remain high – at around 22 percent a year – and seeing as it costs up to four times more to acquire new customers than retain existing ones, anything you can do to boost the […]

Improving return on investment should be a top priority for communication service providers (CSPs) in their marketing campaigns. Yet in many cases, even though these companies have a wealth of information available about their customers, they aren’t using this effectively to deliver better, more personalized messaging. As a result, many campaigns are too generic or […]

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The marketplace for telcos is tougher than ever. So if you’re to thrive in an environment where customer demands are high and new, innovative offerings are always looking to persuade consumers to switch providers, you need to stand out from the crowd. To do this, an effective personalization strategy is a must-have. This plays a […]