In Spain’s competitive food retail landscape, consumer loyalty plays a pivotal role in shaping market dynamics and driving growth. Retailers that can decode the nuances of consumer behavior have the upper hand in gaining and retaining their customer base.
Our latest report, “The State of Consumer Loyalty in Food Retail in Spain”, provides a detailed analysis of trends, preferences, and loyalty patterns from real first-party data that define the grocery market in 2023.
This study is grounded in robust data, analysing over 400 million banking transactions from half a million Spanish consumers. Specifically, it examines the purchasing behaviour of 283,000 individuals who made at least one monthly grocery purchase in 2023.
Data sourced from Intent HQ’s Market Explorer sheds light on:
In an era where economic uncertainty and shifting consumer behaviors redefine the retail landscape, understanding what drives loyalty has never been more critical.
This report offers a deep dive into Spain’s grocery market, revealing actionable insights into the preferences and purchasing habits that shape one of Europe’s most dynamic retail sectors.
Swipe to preview some of the reports findings:
Loyalty Index of Supermarket
Chains in Spain
Loyalty and brand
cross-usage
Income Level Comparison of Customers
Most Frequently Visited Supermarkets
Loyalty Index of Supermarket chains – 2022 v 2023
Download the report now to reveal the blurred company names in the graphs above and gain full access to the data and insights that matter most.
The insights in this report are powered by Market Explorer, Intent HQ’s advanced tool for understanding consumer behavior and market trends. By analyzing billions of transactional data points, Market Explorer provides a precise and reliable view of how people actually behave, not just what they claim.
Unlike traditional methods that rely on fragmented or self-reported data, Market Explorer delivers accuracy through real-world behavioral insights. Regular updates ensure your strategies are based on the most current market dynamics, empowering you to optimize performance and enhance targeting.
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This webinar, origianlly broadcast in June 2021, looks at how Covid-19 had completely changed the world we live in. It delved deeper into the lasting impacts it has had on different industries and explores how the future might look post covid.
On the 28th of May, we hosted the Intent HQ 3rd Annual IESE Congress, where we explored the impact of AI on customer loyalty and loyalty programs, and its effect on consumer goods and services. Key Takeaways Throughout the day, leading experts and brand executives shared insights on the transformation of customer loyalty and the […]
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