In Spain’s competitive food retail landscape, consumer loyalty plays a pivotal role in shaping market dynamics and driving growth. Retailers that can decode the nuances of consumer behavior have the upper hand in gaining and retaining their customer base.
Our latest report, “The State of Consumer Loyalty in Food Retail in Spain”, provides a detailed analysis of trends, preferences, and loyalty patterns from real first-party data that define the grocery market in 2023.
This study is grounded in robust data, analysing over 400 million banking transactions from half a million Spanish consumers. Specifically, it examines the purchasing behaviour of 283,000 individuals who made at least one monthly grocery purchase in 2023.
Data sourced from Intent HQ’s Market Explorer sheds light on:
In an era where economic uncertainty and shifting consumer behaviors redefine the retail landscape, understanding what drives loyalty has never been more critical.
This report offers a deep dive into Spain’s grocery market, revealing actionable insights into the preferences and purchasing habits that shape one of Europe’s most dynamic retail sectors.
Swipe to preview some of the reports findings:
Loyalty Index of Supermarket
Chains in Spain
Loyalty and brand
cross-usage
Income Level Comparison of Customers
Most Frequently Visited Supermarkets
Loyalty Index of Supermarket chains – 2022 v 2023
Download the report now to reveal the blurred company names in the graphs above and gain full access to the data and insights that matter most.
The insights in this report are powered by Market Explorer, Intent HQ’s advanced tool for understanding consumer behavior and market trends. By analyzing billions of transactional data points, Market Explorer provides a precise and reliable view of how people actually behave, not just what they claim.
Unlike traditional methods that rely on fragmented or self-reported data, Market Explorer delivers accuracy through real-world behavioral insights. Regular updates ensure your strategies are based on the most current market dynamics, empowering you to optimize performance and enhance targeting.
Welcome to the future of business innovation. In our comprehensive eBook, we unveil the transformative power of Edge computing and equip you with the knowledge and strategies needed to stay ahead in today’s rapidly evolving landscape.
What fun and what an honor to host a fireside chat with Professor Jose Luis Nueno of IESE Business School and Merkle CTO Matthew Mobley! In brief, he discussed the intense pressures already hurting traditional retailers in the EU and US before the Covid-19 pandemic, which had resulted in falling revenue. Now weakened further by the pandemic, they face tough challenges adapting to the new normal.
Customers today care more than ever about the values of the companies they do business with. They want to know the brands they choose are socially and environmentally conscious and will quickly vote with their feet if they think enterprises aren’t doing enough, or aren’t taking the issue seriously.
Download our free eBook to find out why True Personalization could help take your business to the next level.