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Intent Lift
Intent Lift is an end-to-end solution that ingests internet-scale volumes of customer data. It identifies the signals in this data, turning them into productized customer insights that improve marketing and business outcomes, with privacy guaranteed.
< ALL PLATFORM SOLUTIONS
1. Extract Signal
2. Enrich Profiles
3. Scale Outcomes
Turn data “exhaust” into
Uniquely Powerful Signal
Safely Separate Signal From Noise
Many companies have vast reserves of untapped customer data offering huge potential for audience insights and data monetization via advertising platforms. However, implementing these solutions is technically complex. Data demands often exceed a company’s ability to process them. Until now, much of this data has been locked away due to accessibility challenges, legislative risks around data privacy and a lack of internal resources.
Intent HQ’s SafeSignal Engine can transform petabytes of customer data into valuable signals. Cloud infrastructure and Intent HQ’s own cutting-edge data science techniques deliver actionable outputs for your data science and marketing teams, enabling effective customer segmentation, targeting and analysis.
Compliance at speed
Customer data is compressed and anonymized to ensure GDPR compliance and rapid processing. Our API connectors allow fast integration into your internal data and marketing systems, reducing the time required to launch customer campaigns.
Efficient organization of trillions of rows of data enables you to incorporate customer insights into business processes. And, unlike other data insight platforms, the Intent HQ AI Analytics Platform is user-centric and optimized for privacy, security and scale.
Learn more about our privacy practices and how we can help you leverage safe signals to enrich your customer profiles and scale your audiences.
Intent Products at Work
Learn more about the key products working in unison to turn your complex and voluminous customer behavior data into truly privacy-safe insights.
Intent Edge
Our on-device AI solution that allows you to safely understand your users within and outside of your mobile app and engage with them in-the-moment
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SafeSignal Engine
Securely ingest and transform huge volumes of data through our privacy and enrichment pipelines.
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Quick Connect
A library of data connectors that join our platform with your richest data sources and most powerful activation channels.
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Also See:
Intent HQ Privacy in Practice
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Enrich the signal into
Actionable Customer Insights
Signal is not enough
Telcos have access to huge amounts of data, but data alone is not enough. The ability to leverage this information is key to delivering enhanced ROI and better value to customers.
We use AI to enrich this signal into actionable customer understanding. We’ve been adding value to telcos around the globe for more than five years.
Achieve true customer understanding
AI models available from our Insights Store let you study customer behavior, segment audiences, and further monetize your customer data with other brands or agencies. Marketing, business intelligence, customer experience and data science teams can view these insights in one place: Intent HQ’s Insights Explorer.
Our Customer Interests enrichment provides insight into customer interest preferences and our Brand Affinity enrichment identifies their favored brands. This human knowledge helps you truly understand your customers and create targeted campaigns to increase customer value, boost loyalty, drive upsells and reduce churn.
Drive ad placement strategy
Ad Radar, another enrichment from the Insights Store, connects media agencies with your privacy-compliant consumer insights. This allows ad placement strategies to be based on billions of points of customer activity data, not individual tracking. The result is both a privacy-compliant replacement for third-party cookies and a new high-margin monetization opportunity.
All your insights and enrichments are optimized for real-time activation, using out-of-the-box connectors from our Connect Store.
Intent products at work
Learn more about the various products working together to turn privacy-safe signal into human understanding and enriched profiles.
Insights explorer
Our proprietary data exploration tool that allows you to visualize and plan around all the information you hold on customers in one location.
Learn more
Insights store
Our privacy-guaranteed marketplace for buyers and sellers to monetise and/or enrich their 1st party data with exclusive industry-leading predictive insights.
Learn more
SafeSignal Engine
Securely ingest and transform huge volumes of data through our privacy and enrichment pipelines.
Learn more
Intent Edge
Our on-device AI solution that allows you to safely understand your users within and outside of your mobile app and engage with them in-the-moment
Learn more
Quick Connect
A library of data connectors that join our platform with your richest data sources and most powerful activation channels.
Learn more
Turn understanding into
Audiences & Outcomes at Scale
From insight to action
Adding Intent HQ’s Audience AI technology to your marketing gives teams the ability to identify targeted, high-performing audiences at scale.
With its easy-to-use interface, Audience AI gives marketers more control to create targeted audiences based on actual consumer behavior. This can be dynamically sized to match your campaign budget and save campaign managers hours of time.
Finding the signal at scale
Enriched insights based on privacy-safe signals extracted from your customer data allow campaigns to perform better and deliver higher conversions, leading to faster revenue growth.
Audience AI lets you do this at scale across millions of customers. This means you can increase your audience numbers for specific campaigns with the peace of mind that you are selecting the most appropriate customer for each offer or product.
Delivering measurable results
Audience AI users have experienced a range of benefits by using the technology to identify audiences at scale for their marketing campaigns. Our customers have seen results including:
- Up to 10 times higher audience expansion
- Up to 65% higher conversion rates
- Up to 27% incremental revenue lift
Overcome lengthy campaign-building processes, customer brand fatigue from mass marketing and missed opportunities from poor audience selection with Audience AI.
Intent Products at work
Learn more about the various products working together to turn privacy-safe signal into human understanding and enriched profiles.
Audience AI
Democratises audience modelling, accelerating the number of communications and consumers impacted by the relevance you now offer.
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Insights Explorer
Our proprietary data exploration tool that allows you to visualize and plan around all the information you hold on customers in one location.
Learn more
Intent Edge
Our on-device AI solution that allows you to safely understand your users within and outside of your mobile app and engage with them in-the-moment
Learn more
Insights Store
Our privacy-guaranteed marketplace for buyers and sellers to monetize and/or enrich their 1st party data with exclusive industry-leading predictive insights.
Learn more
SafeSignal Engine
Securely ingest and transform huge volumes of data through our privacy and enrichment pipelines.
Learn more
Quick Connect
A library of data connectors that join our platform with your richest data sources and most powerful activation channels.