Personalization

eMarketer Webinar: The Art and Science of Hyper-Personalization in the Age of AI 

Missed our webinar in partnership with eMarketer or need a quick recap? Dive into how AI and data science are changing customer engagement through hyper-personalization. Led by eMarketer’s Jeremy Goldman, this session spotlighted Intent HQ’s Chief Revenue Officer, Jonathan Woolf. Jonathan shared actionable insights, innovative strategies, and emerging technologies that empower businesses to connect with customers on a deeper level, all using first-party data in a privacy-safe way.

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The Future of Costumer Loyalty: Highlights from the 4th IESE Congress with Intent HQ

The 4th IESE Congress in Barcelona showcased how AI is revolutionizing consumer loyalty. Industry leaders explored real data insights, innovative AI strategies, and tools like Market Explorer to redefine loyalty programs and enhance customer engagement. The event offered actionable takeaways and networking opportunities, driving the future of loyalty.

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AntiCon 2024 Talk – The Art and Science of Hyper-Personalization in the Age of AI.

At AntiCon 2024, Intent HQ’s Chief Revenue Officer, Jonathan Woolf, and Ali Malek, Executive Director of Data Science at OMD EMEA, took the stage to explore hyper-personalization in the age of AI. From leveraging Edge AI for privacy-first personalization to using Causal AI to identify Persuadable audiences, their session offered actionable strategies for turning data into meaningful customer experiences. Missed it? Watch the full talk to learn how AI is revolutionizing marketing.

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eBook: Unlock the Power of Customer Data in Retail

Senior leaders must harness the power of first-party customer data to drive strategic decisions and operational excellence. Our latest ebook, “Customer Data: The Real Story,” is an essential guide for leaders looking to transform raw data into actionable insights.

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5 key advantages of customer experience optimization for businesses

Customer experience optimization has become a key focus for businesses across multiple industries.  By prioritizing the customer journey and delivering exceptional experiences, organizations can unlock numerous benefits that drive growth and overall success.  In this article, we will explore five key benefits of customer experience optimization. One of the primary benefits of customer experience optimization […]

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Why customer behavior analysis is the key to delivering exceptional experiences

Understanding and leveraging customer behavior is essential for businesses to acquire new customers in a modern, fast-paced and data-driven marketplace. By delving into the intricacies of how consumers interact with your brand, products and services, you can unlock valuable insights that drive effective marketing strategies to grow existing customers and win over new customers.  Customer […]

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Why customer experience optimization is the key to unlocking business growth

In today’s hyper-competitive landscape, consumer expectations on brands continue to soar. This means businesses must seize every opportunity to stand out and drive growth. One key strategy is customer experience optimization, which has become essential for businesses across industries. By leveraging powerful data insights and placing the user at the heart of their operations, businesses […]

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4 key factors you need to make a customer intelligence platform a success

You’ve probably heard the phrase ‘data is the new oil’, which refers to the fact that digital information has become many businesses’ most valuable asset. This is particularly true of the records enterprises hold about their customers, which are often the crown jewels of any brand’s data holdings.  The importance of a customer intelligence platform […]

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