eMarketer Webinar: The Art and Science of Hyper-Personalization in the Age of AI 

Missed our latest webinar with eMarketer or looking for a quick refresher? Explore how AI and data science are transforming customer engagement through hyper-personalization. Hosted by eMarketer’s Jeremy Goldman, the session featured Intent HQ’s Chief Revenue Officer, Jonathan Woolf, sharing actionable insights and cutting-edge strategies to connect with customers at a more human level, all while using first-party data in a privacy-respectful way.

Key Actionable Takeaways

1. What is Hyper-Personalization?
   • Discover how hyper-personalization goes beyond traditional marketing to create deeply relevant customer experiences. Learn how brands can adapt content, tone, and timing for maximum impact.
2. Hyper-Personalization Through Edge Computing
   • See how Edge AI harnesses device-level data to build privacy-safe, contextual customer profiles, enabling real-time engagement with unmatched precision.
3. The Role of Causal AI in Marketing
   • Understand how Causal AI helps marketers identify cause-and-effect relationships in data, targeting “persuadable” customers while minimizing wasted marketing efforts.
4. AI on the Phone: A Game Changer for Customer Insights
   • Learn how AI embedded directly in mobile devices provides deeper insights into customer behavior, while respecting privacy and minimizing data transmission.
5. CRM Data vs. Enriched AI Data
   • See how enriched AI data augments traditional CRM, delivering a complete picture of customer preferences, interests and habits.
6. Finding the Best Moment to Engage
   • Discover how AI pinpoints the best moment to engage with customers, boosting engagement and driving measurable results.

Catch up on the webinar by swiping through the key themes and examples in our video library below.

Meet the Speaker

Jonathan Woolf, Chief Revenue Officer, Intent HQ

Jonathan plays a huge role at Intent HQ in helping companies across various industries utilize AI and customer data analytics to drive personalized marketing strategies.

Jonathan’s experience includes over a decade of working in the telecom sector, including Telefonica and VMO2 where he spearheaded the commercial use of big data.

Hear Jonathan introduce himself in the video below.

Watch the Full Webinar Now

Hyper-personalization is changing the way brands connect with customers. Don’t miss this in-depth discussion packed with actionable strategies and proven examples to help your business thrive.