Intent HQ unlocks hidden customer insights that activate more effective campaign targeting and provide a better customer experience.
Our UK tier one telco client wanted to identify a new target audience for a base marketing offer, and provide its customers with the most relevant marketing communications experience possible.
“We have strengthened our partnership with Intent HQ over the last couple of years following the successful support of our personalization program. They have helped us deliver part of our data and analytics strategy, which we created to drive insight by design; by developing new capabilities that help us engage with our customers and improve their experience with us.”
Head of Advanced Analytics
Our client wanted to offer a new added-value service, a meditation app subscription, to complement other options available. They had already
discovered relevant audiences within Insights Explorer, using the platform’s enriched insights to understand lifestyle interests, brand affinities and value preferences.
With self-serve snapshot views of the customer base, and slice and dice functionality at their fingertips, they were able to create on-the-fly customer segments. A core seed audience of existing customers was identified, who had solid interests and brand preferences aligned to wellbeing.
However, the seed audience was small in size, and our client needed to understand if they could expand this small but precise target group enough to justify the return on investment, but without including customers for whom the meditation app was genuinely irrelevant. The marketing team also needed to determine the best use of limited contact frequency opportunities.
Getting a strong return on investment for your marketing activities shouldn’t be just about signing telecoms customers up for higher-tier plans or new services. In this sector, ensuring existing customers also feel engaged with their provider is also vital for long-term success.
The surge of digitalization in Spain and beyond is reshaping consumer habits, with online shopping, entertainment, and even healthcare booming. Businesses must evolve, tapping into AI-powered analytics tools like Intent HQ’s to personalize offerings, engage via preferred channels, and stay ahead of emerging trends. Failing to adapt to the digitized customer risks falling behind in this rapidly changing landscape.
Missed our webinar in partnership with eMarketer or need a quick recap? Dive into how AI and data science are changing customer engagement through hyper-personalization. Led by eMarketer’s Jeremy Goldman, this session spotlighted Intent HQ’s Chief Revenue Officer, Jonathan Woolf. Jonathan shared actionable insights, innovative strategies, and emerging technologies that empower businesses to connect with customers on a deeper level, all using first-party data in a privacy-safe way.
It was expected to die. Instead, it continues to grow.
Despite the rise of GDPR and other privacy regulations, marketing demand for third-party data has continued to drive billions of dollars of double-digit growth.