Unlocking 287% Higher CTR for HB Reavis With Edge AI

How HB Reavis Achieved a 287% Higher CTR With Edge AI

CHALLENGE

HB Reavis operates some of Europe’s busiest shopping centers, spaces visited by thousands of people every day. But even with strong traffic, they struggled to know when shoppers were most likely to engage with events and promotions.

Events are one of their biggest footfall drivers. When successful, they can deliver double-digit growth in visits. But a reliance on mass marketing created a new problem:

• Too many notifications
• Too many generic messages
• Too many events fighting for attention

Shoppers were tuning out, and every irrelevant impression risked hurting the experience and reducing ROI for retailers.

To improve engagement and drive more relevant footfall, HB Reavis needed deeper insight into shopper behavior and, crucially, the exact moment each audience was most likely to respond.

They partnered with Intent HQ to test Edge AI’s Best Moment to Engage capability across two key shopper groups:

• Impulse audiences: nearby office workers responsive to in-the-moment events
• Planners: families and shoppers who needed advance notice

The difference between traditional timing and AI-optimized timing would quickly become clear.

SOLUTION

With Best Moment to Engage, HB Reavis gained a precise, privacy-first way to reach shoppers at the right time.

Using consented on-device signals, Edge AI detected real-time behavior and location context to identify when each audience was most receptive.

No assumptions.
No broad segments.
No personal identifiers.

All signals were processed securely on-device, ensuring full privacy compliance.

For the marketing team, this represented a major shift, from guesswork to precision:

• Knowing who was likely to respond
• Knowing when to reach them
• Delivering notifications that felt timely, relevant, and meaningful

This enabled HB Reavis to improve the use of shopping center resources and drive more relevant footfall to retailers.

RESULTS

The uplifts were immediate:

16% Click-Through Rate

+287% compared to their 4–7% baseline

Engaging audiences at the right moment delivered stronger event participation, better customer experiences, and increased sales opportunities for retailers.

The campaigns also drove consistent improvements across every key engagement metric.

“Thanks to Intent Edge’s real-world personalization and understanding, we managed to tailor and enhance our customer experience to our customer’s needs, and also increase our marketing campaigns CTR rate by 287%”

Marek Schweigert

Group Head of Marketing & Communitcation | HB Reavis

Stop guessing. Start engaging.

Unlock how HB Reavis achieved a 287% higher CTR using real-world, on-device personalization. Download the full case study, just fill out the form.