Leveraging behavioral data with AI
Verizon partners with Intent HQ to improve sector-leading churn prediction accuracy by up to 3.5%.
Customer Retention
Go Deeper
Why asking the right questions matters in churn analysis
Keeping churn under control is always a top priority for telco firms. In the current environment, where it’s easy for customers to switch providers at a moment’s notice, firms need to offer more than the most competitive prices in order to keep customers at the end of their contracts. Indeed, the costs of churn continue […]
The secret to long-lasting customer relationships? Find the human stories in your insights.
Smart service providers are already deepening their customer relationships by delivering services built around each person they serve. The key is robust, human-based data insights—that take the form of a deep and holistic understanding of every individual.
Win customer loyalty by understanding your customer’s emotional narrative first
The battle for an emotional connection is the newest frontier in the battle for customer experience.Humans are emotional decision makers. It is not a great challenge to most people’s intuition to say so. When asked, most would accept that when making purchases, emotion plays a part in forming our beliefs and opinions, alongside rational thought and logic.