In recognition of its important position within the data-driven marketing community, Intent HQ has been accepted as a member of I-COM, the Global Forum for Smart Data Marketing. Founded in 2004, I-COM is a global association helping its members to achieve competitive advantage in Smart Data Marketing, the art of creatively leveraging value from Data… Continue reading Intent HQ accepted into I-COM’s Data Marketing Community
The women in tech conference is aiming at uniting once again 100 000 women from all over the world. WomenTech Network is hosting the third edition of the largest virtual tech conference for women, minorities, and their allies in tech, Women in Tech Global Conference, 2022 June 7-10. The theme for this year’s conference is… Continue reading Sharifah Amirah to Speak at WomenTech Conference 2022
23-May 2022: Intent HQ is expanding its senior leadership team, with the addition of Frederik Schröder as Chief Revenue Officer (CRO). Schröder joins Intent HQ, recently recognized as one of Europe’s fastest-growing companies in the FT1000, to pursue international business expansion. Schröder has over two decades of US, EMEA and global sales leadership experience in… Continue reading Intent HQ appoints Frederik Schröder as Chief Revenue Officer
Data is essential for any business today. But having access to data and using it effectively are two very different things. For instance, are you sure the picture it’s painting for you is really accurate? If you’re working off incorrect assumptions or incomplete data that doesn’t tell the whole story, you could end up talking… Continue reading Analyzing insights – what is your data really telling you?
Marking a turning point in the company’s development, Intent HQ, the privacy-first Customer AI Platform optimized for Telcos and their user data, has been included in the Financial Times’ sixth annual list of Europe’s fastest-growing companies, the FT1000. Compiled during a time of uniquely difficult business challenges, this latest Financial Times and Statista success ranking… Continue reading Intent HQ ranks in Europe’s fastest growing companies shortlist, the FT1000
Customers today care more than ever about the values of the companies they do business with. They want to know the brands they choose are socially and environmentally conscious and will quickly vote with their feet if they think enterprises aren’t doing enough, or aren’t taking the issue seriously. One of the biggest issues of… Continue reading Making sustainability matter – why marketing needs to play its part
Notable wins include 43% greater employee engagement Diversity and inclusion are values we really believe in at Intent HQ, so we were thrilled to be recognised for our efforts with a ‘Best Tech Employer’ award shortlisting from Women in Tech. Intent are finalists in the ‘scale up’ category, which recognises employers with 51 – 149… Continue reading Intent HQ Named Women in Tech ‘Best Tech Employer’ Finalist 2022
Consumers want a personal relationship with their brands. But they also don’t want to feel as though they’re being spied on or having their personal details used inappropriately by marketers. This is always a delicate balancing act for businesses, no matter what sector they operate in. But for telcos, who are able to draw on… Continue reading When personalization goes wrong – and how to avoid it
We were excited to read McKinsey’s views on personalization The February 2022 view of McKinsey’s Technology, Media & Telecommunications practice, “Unlocking the value of personalization at scale for operators” offers excellent advice for telecoms operators. It describes what this McKinsey practice calls “the key driver of future growth.” Here at Intent HQ, we agree with… Continue reading The future of customer value management is analytics-driven
Personalization is a must-have for any telco in today’s hyper-competitive environment. Being able to stand out from the noise and deliver relevant, timely messages to the right customers is essential in securing a return on investment and keeping satisfaction high. However, to benefit in the long run, it’s vital to know exactly which elements of… Continue reading Measuring the impact of true personalization initiatives
Customers want true personalization when they interact with brands. That’s a fact backed up by a lot of research and real-world experience. But there’s a fine line between giving people what they need and overreaching to the point where your efforts become invasive or creepy. The more data you have to work with, the more… Continue reading Helpful or creepy? Making sure you don’t cross the line when using personalization
Christmas is deemed as the ultimate time to give back, however, it is not the only occasion REV and its content providers felt fit to gift a local charity who has selflessly served with humility to the less fortunate. During the holiday season, REV hosted a Supermarket Dash, which allowed for various media houses representatives… Continue reading Donation from Intent HQ helps Rev’s Chosen Charity