Blog

Personalization

Why customer segmentation needs to become more dynamic

by intenthq

Customers expect relevant communication. Each customer that makes up a brand’s customer base is a  unique individual with various needs, expectations and pain points. To effectively communicate and support them, organizations must acknowledge their diversity, and act accordingly.  Customer segmentation refers to the process of dividing customers into subgroups based on similar characteristics and variables… Continue reading Why customer segmentation needs to become more dynamic

Data

How AI is vital in boosting customer segmentation

by intenthq

Getting customer segmentation right is easier said than done. In many cases, businesses’ efforts are hampered by complex data analysis processes that may require a large investment by the data science team or the use of third-party consultants to develop the right models. Because these efforts take so long and are so expensive to complete,… Continue reading How AI is vital in boosting customer segmentation

Data,Data for Good,Transforming Telcos

Make weblogs safe and valuable for marketing

by Charlotte Parkes

Telecommunication companies sometimes veer away from an incredibly rich, yet underutilized dataset – data already in their possession – weblog data. Concerns about privacy, scalability challenges, and fears of potential misuse have created significant hesitation. This has been stopping Communication Service Providers (CSPs) from leveraging their weblogs to offer more relevant marketing and from monetizing… Continue reading Make weblogs safe and valuable for marketing

Company News,Press Release

Intent HQ Appoints Experienced Marketing Leader Graham Phillips as Chief Marketing and Experience Officer

by intenthq

Intent HQ Appoints Experienced Marketing Leader Graham Phillips as Chief Marketing and Experience Officer New York – November 29, 2022 – Intent HQ, the customer AI analytics platform company, today announced the appointment of Graham Phillips as Chief Marketing and Experience Officer. He brings extensive experience in brand strategy, data-led personalized marketing and understanding the… Continue reading Intent HQ Appoints Experienced Marketing Leader Graham Phillips as Chief Marketing and Experience Officer

Transforming Telcos

Still in the dark ages? Why telco personalization efforts are falling behind

by intenthq

Personalization is vital to any successful telco marketing campaign. In today’s highly saturated market, providers can’t afford to compete solely on price. They must instead forge personal relationships with both new and existing customers in order to secure the greatest possible share of wallet, based on a deep understanding of who these people really are.… Continue reading Still in the dark ages? Why telco personalization efforts are falling behind

Transforming Telcos

Why telcos aren’t doing personalization as well as they think

by intenthq

Most telco marketers recognize the importance of personalization to their efforts. Impersonal, mass market campaigns won’t provide customers with the relevance they demand, leading to lower engagement and poorer return on investment, and professionals know this. But understanding what needs to be done and doing it in a way that actually meets the needs of… Continue reading Why telcos aren’t doing personalization as well as they think

Customer Experience

Why analytics is vital for creating a market-leading CX for telcos

by intenthq

Getting a strong return on investment for your marketing activities shouldn’t be just about signing telecoms customers up for higher-tier plans or new services. In this sector, ensuring existing customers also feel engaged with their provider is also vital for long-term success. Those that don’t have a personal connection with a telco aren’t likely to… Continue reading Why analytics is vital for creating a market-leading CX for telcos

Customer Experience

The future of telecoms BI – why you need tools that work fast and at scale

by intenthq

Understanding who your customers really is already a must for any telco in today’s data-driven, highly competitive environment. However, how they do this will have to evolve in many cases to keep up with the growing pace and scale of the challenge. With customers now expecting a fully personalized experience when they interact with brands,… Continue reading The future of telecoms BI – why you need tools that work fast and at scale

Company News,Press Release

Intent HQ wins Best Tech Employer at Woman In Tech Awards 2022

by Charlotte Parkes

Intent HQ is delighted to have gained industry wide recognition for excellence in Diversity and Inclusion (D&I), after winning ‘Best Tech Employer’ in the SMB category at this year’s Women in Tech Awards. This prestigious award recognises employers with 50-149 employees who have demonstrated an outstanding effort over the past 18 months to attract and… Continue reading Intent HQ wins Best Tech Employer at Woman In Tech Awards 2022

Company News,Press Release

TELCOS FAILING TO EXPLOIT DATA GOLDMINE ARE MISSING MILLIONS IN REVENUES

by intenthq

Telcos are missing out on millions of unclaimed revenues and failing to meet the expectations of customers when it comes to personalizing their communications, finds a research survey conducted by Intent HQ, the AI Customer Analytics Platform. Conducted in spring 2022, Intent HQ’s global study is the first to map consumer attitudes about data privacy… Continue reading TELCOS FAILING TO EXPLOIT DATA GOLDMINE ARE MISSING MILLIONS IN REVENUES

Customer Lifetime Value

Moving beyond CRM: What telcos need to know about advanced customer analytics strategies

by intenthq

Customer analytics is a vital part of setting the direction of any telco’s marketing activities. Without a clear picture of who your customers are, any campaign you run won’t be effectively targeted or personalized to the degree that today’s consumers now expect.  This means both less return on investment for individual campaigns and less satisfied… Continue reading Moving beyond CRM: What telcos need to know about advanced customer analytics strategies

Company News,Press Release

Intent HQ accepted into I-COM’s Data Marketing Community

by Charlotte Parkes

In recognition of its important position within the data-driven marketing community, Intent HQ has been accepted as a member of I-COM, the Global Forum for Smart Data Marketing. Founded in 2004, I-COM is a global association helping its members to achieve competitive advantage in Smart Data Marketing, the art of creatively leveraging value from Data… Continue reading Intent HQ accepted into I-COM’s Data Marketing Community