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  • O2 logoCustomer Success

    DATA MONETIZATION AT O2 TELEFONICA

    Learn how O2 Telefonica is successfully commercializing customer action data to better power big brand digital ad targeting.

    Download our latest case study today.

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  • Personalization

    Research Report: Telcos, Personalization and the Missing Millions

    Telcos are missing out on millions of unclaimed revenues and failing to meet the expectations of customers.

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    Why personalization fails

    Watch our short video detailing the 5 reasons why personalization fails.

    Interested to know more, download our free guide to find out why True Personalization could help take your business to the next level.

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  • Privacy

    Intent HQ ISO27018 certified

    Intent HQ are proud to announce that we are now ISO27018 certified and undergo regular compliance audits to provide ongoing assurances that our information security and system controls remain effective as our business evolves.

    DOWNLOAD OUR WHITEPAPER

    Giving Privacy a Human Touch

    Privacy and personalization are two sides of the same coin: engaging with every customer on their own terms.

    Our e-Book explores the seemingly-impossible new possibility—delivering better customer experiences by raising privacy standards within an accelerating regulatory environment.

    DOWNLOAD OUR E-BOOK

    Security

    We take the privacy of your customers’ data very seriously. Security is at the core of everything we do and our whitepaper details all our current practices. We’re SOC 2 (Type II) compliant, ISO27001 and ISO27018 certified and fully GDPR & CCPA legislation compliant for your peace of mind.

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  • Company News

    Research Report: Telcos, Personalization and the Missing Millions

    Telcos are missing out on millions of unclaimed revenues and failing to meet the expectations of customers.

    Go Deeper

    Intent HQ Named Women in Tech ‘Best Employer’ Winner

    Diversity and inclusion are values we really believe in at Intent HQ, so we were thrilled to be recognized for our efforts with a ‘Best Tech Employer’ award from Women in Tech.  Intent are winners in the ‘scale up’ category, which recognizes employers with 51 – 149 employees who have demonstrated an outstanding effort over the past 18 months to attract and retain women in their IT and technology teams.

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    Intent HQ Ranked in the FT1000

    Marking a turning point in the company’s development, Intent HQ, the privacy-first Customer AI Platform optimized for Telcos and their user data, has been included in the Financial Times’ sixth annual list of Europe’s fastest-growing companies, the FT1000.

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Intent HQ > Blog

Blog

Image credit: iStockphoto/Jirsak
Personalization

Why customer segmentation needs to become more dynamic

by intenthq

Customers expect relevant communication. Each customer that makes up a brand’s customer base is a  unique individual with various needs, expectations and pain points. To effectively communicate and support them, organizations must acknowledge their diversity, and act accordingly.  Customer segmentation refers to the process of dividing customers into subgroups based on similar characteristics and variables… Continue reading Why customer segmentation needs to become more dynamic

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Data

How AI is vital in boosting customer segmentation

by intenthq

Getting customer segmentation right is easier said than done. In many cases, businesses’ efforts are hampered by complex data analysis processes that may require a large investment by the data science team or the use of third-party consultants to develop the right models. Because these efforts take so long and are so expensive to complete,… Continue reading How AI is vital in boosting customer segmentation

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Data,Data for Good,Transforming Telcos

Make weblogs safe and valuable for marketing

by Charlotte Parkes

Telecommunication companies sometimes veer away from an incredibly rich, yet underutilized dataset – data already in their possession – weblog data. Concerns about privacy, scalability challenges, and fears of potential misuse have created significant hesitation. This has been stopping Communication Service Providers (CSPs) from leveraging their weblogs to offer more relevant marketing and from monetizing… Continue reading Make weblogs safe and valuable for marketing

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Company News,Press Release

Intent HQ Appoints Experienced Marketing Leader Graham Phillips as Chief Marketing and Experience Officer

by intenthq

Intent HQ Appoints Experienced Marketing Leader Graham Phillips as Chief Marketing and Experience Officer New York – November 29, 2022 – Intent HQ, the customer AI analytics platform company, today announced the appointment of Graham Phillips as Chief Marketing and Experience Officer. He brings extensive experience in brand strategy, data-led personalized marketing and understanding the… Continue reading Intent HQ Appoints Experienced Marketing Leader Graham Phillips as Chief Marketing and Experience Officer

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Black woman using cellphone at night
Transforming Telcos

Still in the dark ages? Why telco personalization efforts are falling behind

by intenthq

Personalization is vital to any successful telco marketing campaign. In today’s highly saturated market, providers can’t afford to compete solely on price. They must instead forge personal relationships with both new and existing customers in order to secure the greatest possible share of wallet, based on a deep understanding of who these people really are.… Continue reading Still in the dark ages? Why telco personalization efforts are falling behind

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Man chooses an employee for building the team, assemble a business team, team building, targeting, personalization and HR management concepts.
Transforming Telcos

Why telcos aren’t doing personalization as well as they think

by intenthq

Most telco marketers recognize the importance of personalization to their efforts. Impersonal, mass market campaigns won’t provide customers with the relevance they demand, leading to lower engagement and poorer return on investment, and professionals know this. But understanding what needs to be done and doing it in a way that actually meets the needs of… Continue reading Why telcos aren’t doing personalization as well as they think

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Customer Experience

Why analytics is vital for creating a market-leading CX for telcos

by intenthq

Getting a strong return on investment for your marketing activities shouldn’t be just about signing telecoms customers up for higher-tier plans or new services. In this sector, ensuring existing customers also feel engaged with their provider is also vital for long-term success. Those that don’t have a personal connection with a telco aren’t likely to… Continue reading Why analytics is vital for creating a market-leading CX for telcos

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Customer Experience

The future of telecoms BI – why you need tools that work fast and at scale

by intenthq

Understanding who your customers really is already a must for any telco in today’s data-driven, highly competitive environment. However, how they do this will have to evolve in many cases to keep up with the growing pace and scale of the challenge. With customers now expecting a fully personalized experience when they interact with brands,… Continue reading The future of telecoms BI – why you need tools that work fast and at scale

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Company News,Press Release

Intent HQ wins Best Tech Employer at Woman In Tech Awards 2022

by Charlotte Parkes

Intent HQ is delighted to have gained industry wide recognition for excellence in Diversity and Inclusion (D&I), after winning ‘Best Tech Employer’ in the SMB category at this year’s Women in Tech Awards. This prestigious award recognises employers with 50-149 employees who have demonstrated an outstanding effort over the past 18 months to attract and… Continue reading Intent HQ wins Best Tech Employer at Woman In Tech Awards 2022

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Company News,Press Release

TELCOS FAILING TO EXPLOIT DATA GOLDMINE ARE MISSING MILLIONS IN REVENUES

by intenthq

Telcos are missing out on millions of unclaimed revenues and failing to meet the expectations of customers when it comes to personalizing their communications, finds a research survey conducted by Intent HQ, the AI Customer Analytics Platform. Conducted in spring 2022, Intent HQ’s global study is the first to map consumer attitudes about data privacy… Continue reading TELCOS FAILING TO EXPLOIT DATA GOLDMINE ARE MISSING MILLIONS IN REVENUES

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Customer Lifetime Value

Moving beyond CRM: What telcos need to know about advanced customer analytics strategies

by intenthq

Customer analytics is a vital part of setting the direction of any telco’s marketing activities. Without a clear picture of who your customers are, any campaign you run won’t be effectively targeted or personalized to the degree that today’s consumers now expect.  This means both less return on investment for individual campaigns and less satisfied… Continue reading Moving beyond CRM: What telcos need to know about advanced customer analytics strategies

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Company News,Press Release

Intent HQ accepted into I-COM’s Data Marketing Community

by Charlotte Parkes

In recognition of its important position within the data-driven marketing community, Intent HQ has been accepted as a member of I-COM, the Global Forum for Smart Data Marketing. Founded in 2004, I-COM is a global association helping its members to achieve competitive advantage in Smart Data Marketing, the art of creatively leveraging value from Data… Continue reading Intent HQ accepted into I-COM’s Data Marketing Community

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