The Challenge: Relevance, Reliability, and Respect

Today’s customers demand personalization, yet they’re wary of overreach.

Marketers want to act in real time, but they’re constrained by fragmented data, latency, and platform rules. Intent HQ’s Edge SDK bridges this gap, giving brands the ability to harness privacy-safe intelligence directly on-device.

You get the immediacy of data activation with the integrity of privacy-first design.

What’s New in the Edge SDK

1. Best Moment Notifications Limiter

Why we built it:

When multiple “best moment” triggers fire at once (say, due to a significant moment such as the user arriving home), campaigns can collide, overwhelming users and eroding trust.

What it does:

• Enforces a minimum interval between two “best moment” notifications (default: 20 minutes).
• Ensures only one campaign fires per eligible moment (based on your manifest order).
• Allows toggling and interval adjustment in Edge Console.
• Tracks which campaigns were skipped so you can monitor performance.

Why it matters:

Fewer interruptions, more impact. You maintain relevance while preventing notification fatigue, boosting CTR, and reducing opt-outs.

2. Travel Abroad Micro-Segments (Now on iOS)

Why we built it:

To give marketers and analysts consistent visibility into travel behaviors across platforms. Previously, only Android supported travel-based micro-segmentation, which limited cross-platform analysis and campaign targeting.

These segments help you understand how your users travel, how often they go abroad, how many countries they visit, and how long they stay. With this insight, brands can identify frequent travelers, occasional tourists, or business commuters, enabling more relevant offers across markets.

What it does:

It adds support on iOS for three new travel-based micro-segments that reveal how your users move across borders:

• Frequent travelers: people who take multiple international trips over time.
• Time spent abroad: how many days users typically stay away from home.
• Global explorers: users who visit several different countries.

These insights help you understand whether someone is a frequent flyer, a business commuter, or an occasional vacationer, enabling more relevant, timely offers across markets.

Why it matters

Now your travel-related campaigns behave consistently across Android and iOS. Telcos can upsell roaming packages, travel brands can reward frequent flyers, and retailers can trigger region-specific promotions, all powered by unified segmentation and better cross-device analytics.

3. Custom Micro-Moments

Why we built it

Build behavioral audiences without the engineering burden.

Traditional profiles and demographics reveal only a fragment of who your customers are. Custom Micro-Moments go further. Based on user behavior within your app, they create intent-based segments in real time.

What it does

Empowers marketers to segment audiences dynamically, using behavioral insights such as:

• Specific in-app actions (e.g. purchases, transactions, or form completions)
• Numeric conditions (e.g. total amount spent, frequency of interactions)
• Time-based filters (e.g. “at least three purchases in the last month totaling over $50”)

This enables meaningful, multi-dimensional targeting, without technical setup or developer support.

Why it matters

Move beyond static profiles and campaign lists.

With Custom Micro-Moments, you can act on live intent, triggering offers or messages at the exact moment of decision.

The result? Smarter engagement, higher conversion, and more human connections, all powered by privacy-safe, on-device intelligence.

Proof of Value: Measurable Impact Across Industries

Recent campaigns powered by Intent HQ’s Edge SDK demonstrate the measurable business impact of bringing intelligence closer to the customer.

• A leading financial services group in India used Edge-triggered local notifications to deliver upsell campaigns at the Best Moment to Engage, achieving a 9× uplift in CTR for mutual fund messages and a 4.7× uplift for life insurance campaigns, clear proof that precision timing drives meaningful engagement in financial journeys.
• A major Central European loyalty platform leveraged Edge micro-moments to trigger personalized, contextual offers in real time. Campaigns delivered a 136% uplift in users redeeming loyalty points, a 204% uplift in redemption per client, and a 63% average CTR uplift, transforming customer interaction into measurable loyalty growth.
• Evest, a forward-thinking trading platform that used Edge-triggered engagement to reach users at the exact moment of intent achieving 24× higher conversion rates and a 33% first-time deposit success rate across targeted campaigns.
• A leading Indian beauty and wellness retailer achieved up to 2.56× higher CVR and a 45% CTR uplift across Edge-powered campaigns, showing how intent-based targeting at the point of decision dramatically increases conversions while maintaining privacy-safe data control.
• AnyPark, a smart parking app, boosted premium subscriptions by 250% after leveraging real-time, behavior-based engagement powered by Intent Edge, proving the power of precision timing in everyday interactions.

Together, these results show that Edge intelligence isn’t theoretical; it’s transformational.

By activating data directly on-device, Intent HQ’s Edge SDK helps brands deliver messages that feel timely, relevant, and human,  turning customer intent into measurable business growth.

How to Get Started

Whether you’re already using the Edge SDK or exploring how it could fit your stack, this release opens up new possibilities for smarter engagement and faster decision-making.

If you’re an existing client:

Upgrade to iOS 5.51.0 / Android 4.51.0 in your next app release to unlock the latest features.

• Enable the Best Moment Notifications Limiter to improve campaign pacing.
• Use Travel Abroad micro-segments for consistent cross-platform insights.

Experiment with custom micro-moments to target users based on live behavior.

If you’re exploring Edge:

Now’s the perfect time to see it in action. Discover how Edge SDK can bring privacy-safe intelligence directly to your app, enabling real-time personalization that feels human and delivers measurable growth.

Explore the power of on-device intelligence today.