Customer Experience for Financial Services #CXC2017
1 min. Read
We were at the Customer Experience Conference for Financial Services #CXC2017 this week where the focus was on design, relevance and GDPR. Kudos to the organisers for bringing together an interesting selection of speakers.
Here are some soundbites from our panel discussion on Data, Insights and Advanced Analytics:
Single customer view is very 2010 – if you don’t have it, get it
Real-time analytics isn’t mission-critical for most activities
Think big but start small when it comes to data science & advanced analytics
GDPR should be seen as a commercial opportunity – a step towards a more meaningful relationship with your customers
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In light of becoming I-COM members, Intent HQ will be attending the I-COM Summit Experience 2022, which will be hosted in Costa Brava, Spain, on the 6th-9th of June.
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Founded in 2004, I-COM is a global association helping its members to achieve competitive advantage in Smart Data Marketing, the art of creatively leveraging value from Data to create competitive advantage in products, user experience, and promotion.