Understanding how your customers interact with your brand is essential for the success of any business. This helps firms identify what they’re doing well when it comes to converting and retaining customers, in addition to any pain points that require attention. Regardless of the sector you operate in, customer journey analytics plays a key role […]
Customer Experience for Financial Services #CXC2017
We were at the Customer Experience Conference for Financial Services #CXC2017 this week where the focus was on design, relevance and GDPR. Kudos to the organisers for bringing together an interesting selection of speakers.
Here are some soundbites from our panel discussion on Data, Insights and Advanced Analytics:
- Single customer view is very 2010 – if you don’t have it, get it
- Real-time analytics isn’t mission-critical for most activities
- Think big but start small when it comes to data science & advanced analytics
- GDPR should be seen as a commercial opportunity – a step towards a more meaningful relationship with your customers