Customer Experience for Financial Services #CXC2017
1 min. Read
We were at the Customer Experience Conference for Financial Services #CXC2017 this week where the focus was on design, relevance and GDPR. Kudos to the organisers for bringing together an interesting selection of speakers.
Here are some soundbites from our panel discussion on Data, Insights and Advanced Analytics:
Single customer view is very 2010 – if you don’t have it, get it
Real-time analytics isn’t mission-critical for most activities
Think big but start small when it comes to data science & advanced analytics
GDPR should be seen as a commercial opportunity – a step towards a more meaningful relationship with your customers
Understanding who your customers are and what they need is critical for every business. It’s essential for marketing, product development, customer experience (CX) and support, to name just a few teams. But many businesses still only have a basic understanding of their existing and potential customers. This is because their efforts are often based on […]
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