Founded in 2004, I-COM is a global association helping its members to achieve competitive advantage in Smart Data Marketing, the art of creatively leveraging value from Data to create competitive advantage in products, user experience, and promotion. At Intent HQ, this is our bread and butter, working with leading telcos and brand owners to increase relevance, marketing ROI, and reduce churn.
I-COM organizes forums and competitions to showcase meaningful innovation, best practices, and to support overall Business Transformation in becoming fully customer-centric & smart data-driven.
Colin White, Head of Marketing at Intent HQ says, “I-COM members are thought leaders in their respective disciplines and this makes I-COM a leading association in the data-driven marketing industry. I-COM is very highly regarded as a forum for sharing best practices and we are thrilled to have been accepted as a member.”For more information visit: https://www.i-com.org/
Conducted in the spring of 2022, Intent HQ’s global study is the first to map consumer attitudes about data privacy with research into telco marketing practices. It highlights the disparity between attitudes towards using consumer data and beliefs about customer expectations.
The Benefits of AI Adoption Artificial intelligence (AI) is a transformative technology with a broad range of use cases that are transforming industries across the world’s economy. From infrastructure that “self-heals” to radically reimagined customer service and experience, from large-scale hyper-personalization to automatically created marketing messages and images, AI solutions can powerfully augment and sometimes […]
We were at the Customer Experience Conference for Financial Services #CXC2017 this week where the focus was on design, relevance and GDPR. Kudos to the organisers for bringing together an interesting selection of speakers.
Intent HQ enhances AI capabilities and accelerates innovation through Databricks partnership, enabling robust, scalable data solutions for customer engagement.