Founded in 2004, I-COM is a global association helping its members to achieve competitive advantage in Smart Data Marketing, the art of creatively leveraging value from Data to create competitive advantage in products, user experience, and promotion. At Intent HQ, this is our bread and butter, working with leading telcos and brand owners to increase relevance, marketing ROI, and reduce churn.
I-COM organizes forums and competitions to showcase meaningful innovation, best practices, and to support overall Business Transformation in becoming fully customer-centric & smart data-driven.
Colin White, Head of Marketing at Intent HQ says, “I-COM members are thought leaders in their respective disciplines and this makes I-COM a leading association in the data-driven marketing industry. I-COM is very highly regarded as a forum for sharing best practices and we are thrilled to have been accepted as a member.”For more information visit: https://www.i-com.org/
Diversity and inclusion are values we really believe in at Intent HQ, so we were thrilled to be recognised for our efforts with a ‘Best Tech Employer’ award shortlisting from Women in Tech.
“The objective of the Intent HQ Chair in Changing Consumer Behaviour is to advance the knowledge about consumers through best-in-class models and processes based on digitally-acquired mass data, while creating an unparalleled test bench where we will be able to test quantitatively different customer models in real-world-environments.” said Prof. Nueno
Conducted in the spring of 2022, Intent HQ’s global study is the first to map consumer attitudes about data privacy with research into telco marketing practices. It highlights the disparity between attitudes towards using consumer data and beliefs about customer expectations.
Diversity and inclusion are values we really believe in at Intent HQ, so we were thrilled to be recognised for our efforts with a ‘Best Tech Employer’ award shortlisting from Women in Tech.