Imagine running a powerful brand in a market valued at USD 23.99 billion, growing at an annual rate of 10.8%, and still struggling to truly connect with consumers.
In just the past six months, more than 100 million cosmetic products were sold across the ten largest Indian cities, according to a *Kantar Worldpanel study reported by The Economic Times. This points to tens of millions of active beauty consumers in urban India, a huge opportunity, but also a brutally competitive arena.
Amid this landscape, a leading Indian beauty and wellness retailer realized that traditional marketing tactics were no longer enough.
For the brand’s performance marketing lead, every wasted impression wasn’t just a missed click, it was budget slipping away and mounting pressure to prove ROI in one of the fastest-growing markets in the world. To succeed, the brand needed to capture attention at the exact moment of intent. In a crowded space, every second counts: missing the right moment meant not only lower conversions, but losing customers to faster, smarter competitors.
With a clear goal to boost engagement and drive product redemptions, the retailer partnered with Intent HQ to test its Edge AI-powered Best Moment to Engage capability.
Three campaigns were launched with two groups:
The difference was striking.
By testing Edge AI’s Best Moment to Engage, the retailer unlocked a smarter, data-driven way to connect with its customers.
The capability detected real-time intent signals directly on the device, revealing exactly when a user was most receptive to interact.
Instead of relying on broad audience segments or fragmented third-party data, the solution processed signals securely on-device, ensuring full privacy and compliance while eliminating the need for personal identifiers.
For the marketing team, this shifted their approach from guesswork to precision:
Turning every notification into a highly relevant and timely touchpoint.
The campaigns achieved up to 1.6× higher click-through rate (CTR) and up to 2.56× higher conversion rate (CVR) compared to the baseline, proving how precision timing can dramatically enhance performance.
These uplifts translated into a 45% surge in engagement and an 11% increase in conversions, showing that more customers seamlessly moved from interest to action.
Overall, the campaigns delivered measurable, consistent improvements across every key metric:
This case study demonstrates a simple truth: acting at the right moment transforms wasted impressions into real growth.
By leveraging Edge AI’s Best Moment to Engage, the retailer was able to:
Discover how Intent HQ delivers precision, privacy, and performance at scale.
Senior leaders must harness the power of first-party customer data to drive strategic decisions and operational excellence. Our latest ebook, “Customer Data: The Real Story,” is an essential guide for leaders looking to transform raw data into actionable insights.
Verizon partners with Intent HQ to improve sector-leading churn prediction accuracy by up to 3.5%.
Download our free guide to find out why True Personalization could help take your business to the next level.
Discover the future of marketing with Causal AI and revolutionize your strategies. Uncover insights beyond traditional data analysis and understand the real impact of your actions. Embrace the power of cause and effect to identify persuadable customers, optimize campaigns, and maximize ROI.