How Evest Achieved 24x Higher Conversions With Intent Edge

Evest, a forward-thinking trading platform, ran two distinct campaigns leveraging Intent Edge ‘Best Moment to Engage’ technology to optimize customer interactions and drive significant business impact.

Campaign 1: Driving First-Time Deposits through targeted Stock Investments

• The Goal: Increase users’ first-time deposits by encouraging investments in Talabat stock.
• Targeting Strategy: Reached Arabic-speaking users at the best moment to engage.
• The Impact:
  • 24x Higher Conversion Rates
  • Precision-Driven Engagement: Identifying optimal moments to connect with traders.

Campaign 2: Boosting Application Registrations and First-Time Deposits

• The Goal: Increase application registration rates and First-Time Deposits (FTD) of new unregistered users.
• Targeting Strategy: Reached application unregistered users which were not previously targetable at the best moment to engage.
• The Impact:
  • 33% of users inserted their First-Time Deposit (FTD)
  • 16% registration conversion rate

Campaign 3: Maximizing Deposits During Black Friday Week

• The Goal: Increase user deposits around Black Friday Week.
• Targeting Strategy: Approached both depositors and non-depositors at the best moment to engage.
• The Impact:
  • 14x CTR uplift.
  • 18x increase in campaign value.
  • 36x conversion lift.