How Evest Achieved 24x Higher Conversions With Intent Edge AI
How Evest Achieved Success Using Intent Edge’s ‘Best Moment to Engage’ Feature
At Intent HQ, we help financial trading platforms like Evest revolutionize customer engagement and conversion rates through AI-driven behavioral insights. By understanding the real moments that matter, we empower businesses to act with precision.
Challenge
Evest is a forward-thinking trading platform that wanted to revolutionize how it engages and converts users. The challenge was to identify when users are most likely to act and engage them with precision at that exact moment.
Objective: Boost registration and first-time deposits through personalized, timely engagement campaigns.
Solution
Using Intent Edge’s “Best Moment to Engage” feature, Evest ran a series of data-driven campaigns that analyzed behavioral signals to reach users at the optimal time , whether they were new, inactive, or high-value customers.
Campaign 1: Driving First-Time Deposits through targeted Stock Investments
- The Goal: Increase users’ first-time deposits by encouraging investments in Talabat stock.
- Targeting Strategy: Reached Arabic-speaking users at the best moment to engage.
- The Impact:
24x Higher Conversion Rates
Precision-Driven Engagement: Identifying optimal moments to connect with traders.
Campaign 2: Boosting Application Registrations and First-Time Deposits
- The Goal: Increase application registration rates and First-Time Deposits (FTD) of new unregistered users.
- Targeting Strategy: Reached application unregistered users which were not previously targetable at the best moment to engage.
- The Impact:
33% of users inserted their First-Time Deposit (FTD)
16% registration conversion rate
Campaign 3: Maximizing Deposits During Black Friday Week
- The Goal: Increase user deposits around Black Friday Week.
- Targeting Strategy: Approached both depositors and non-depositors at the best moment to engage.
- The Impact:
14x CTR uplift.
18x increase in campaign value.
36x conversion lift.
Results
Through Intent Edge, Evest achieved a 24x higher conversion rate compared to another solution, proving the power of precision-timed engagement.
“I am delighted with the remarkable results achieved through Intent-HQ’s ‘Best Moment to Engage’ capabilities. By identifying optimal engagement opportunities, we increased conversions by x24 compared to another solution.
This data-driven strategy, powered by Intent-HQ’s innovative technology has unlocked substantial growth potential and proven the value of the solution in driving significant business growth”Elias KhouryDirector of Growth | Product | Innovation, Evest