Intent HQ shortlisted for two categories at the 2025 National AI Awards 

Finalist in AI Business of the Year and Best Ethical AI Initiative

Once again, Intent HQ has been recognized for our leadership in AI innovation. This year, we’re delighted to be shortlisted as finalists in both the AI Business of the Year category and the Best Ethical AI Initiative category at the National AI Awards. A recognition that reflects our dedication to driving measurable business impact while ensuring that ethical principles remain at the heart of everything we do.

Innovation with measurable impact

The National AI Awards are a celebration of the UK’s most visionary innovators and organizations shaping the future of artificial intelligence, from ethical breakthroughs and responsible data use to transformative real-world applications driving national progress.

Being recognized as finalists in the categories AI Business of the Year and Best Ethical AI Initiative demonstrates how innovation and integrity can coexist at scale.

These nominations reflect Intent HQ’s commitment to advancing AI that is both profoundly intelligent and deeply human, technology that respects privacy, amplifies empathy, and delivers measurable impact for businesses and society alike.

Through our work, we’re proving that ethical AI isn’t a constraint on innovation, it’s the foundation of trust, progress, and long-term value creation, transforming how brands connect with their customers.

By identifying the precise moments when people are most open to engage, without ever compromising privacy, our technology is delivering tangible results:

• 36x increase in conversion rates
• 14x uplift in click-through performance
• £28M in incremental revenue for a Tier One North American telco
• +204% increase in redemptions during a national charity campaign

This proves that fewer, smarter, and more meaningful interactions not only drive business growth but also create better customer experiences.

Ethics at the core of AI

Intent HQ belief that privacy is a fundamental human right. Through our patented Intent Edge technology, all AI processing happens directly on the device. That means:

• No personal data ever leaves the user’s device
• No persistent identifiers or third-party profiling
• Full compliance with GDPR, CCPA, Apple ATT and Google Privacy Sandbox

This approach restores consumer trust in personalization by proving that ethical AI isn’t a trade-off, it’s a competitive advantage.

“Being recognised once again by The National AI Awards is a true honour and a testament to the incredible work of our team at Intent HQ.
This year’s nominations highlight not only the strength of our technology and commercial impact, but also our unwavering commitment to building AI that earns trust.

We believe that innovation and ethics are inextricably linked. Our mission is to help organisations understand their customers in deeper, more meaningful ways while always safeguarding privacy and ensuring that AI contributes positively to people’s lives.

I’m immensely proud of what we’re achieving together, and of the role Intent HQ continues to play in shaping a responsible and human-centred AI future.”

Jonathan Lakin

CEO

We warmly congratulate all the other finalists at the National AI Awards 2025. It’s an honor to be in such esteemed company, celebrating the innovators and trailblazers who are shaping the future of AI.

We look forward to joining them at Adastral Park on October 16th to celebrate our collective achievements. For us, these nominations reflect not just what we’ve built, but what we believe in: AI that is innovative, impactful, and ethical by design.