The State of Consumer Loyalty in Spain’s Food Retail: Trends and Strategies Market Report

2 min. Read

In Spain’s competitive food retail landscape, consumer loyalty plays a pivotal role in shaping market dynamics and driving growth. Retailers that can decode the nuances of consumer behavior have the upper hand in gaining and retaining their customer base.

Our latest report, “The State of Consumer Loyalty in Food Retail in Spain”, provides a detailed analysis of trends, preferences, and loyalty patterns from real first-party data that define the grocery market in 2023.

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Methodology Behind the Report

This study is grounded in robust data, analysing over 400 million banking transactions from half a million Spanish consumers. Specifically, it examines the purchasing behaviour of 283,000 individuals who made at least one monthly grocery purchase in 2023.

Data sourced from Intent HQ’s Market Explorer sheds light on:

Consumer preferences
Average basket sizes
Purchase frequency
Brand cross-usage
Loyalty indices

What Defines Consumer Loyalty in Spain’s Food Retail Sector?

Convenience Dominates

Shoppers prioritize accessibility, with supermarkets far outpacing hypermarkets in customer penetration and visit frequency.

Spend Distribution

Supermarkets generate 3.4 more monthly spend per consumer, driven by frequent, smaller transactions compared to hypermarkets.

Loyalty Trends Shift

Loyalty indices show notable shifts across the sector, with some retailers gaining customer allegiance while others struggle to retain their base.

Diverse Customer Behavior

Shoppers split their spending across multiple stores, revealing low exclusive loyalty but high engagement with select brands.

Data-Driven Strategies

Using real behavioral data from 283,000 customers, the study provides actionable insights to help retailers adapt and thrive.

Why You Need This Report

In an era where economic uncertainty and shifting consumer behaviors redefine the retail landscape, understanding what drives loyalty has never been more critical.

This report offers a deep dive into Spain’s grocery market, revealing actionable insights into the preferences and purchasing habits that shape one of Europe’s most dynamic retail sectors.

Swipe to preview some of the reports findings:

Loyalty Index of Supermarket
Chains in Spain

Loyalty and brand
cross-usage

Income Level Comparison of Customers

Most Frequently Visited Supermarkets

Loyalty Index of Supermarket chains – 2022 v 2023

Curious to see how the companies ranked?

Download the report now to reveal the blurred company names in the graphs above and gain full access to the data and insights that matter most.

THE POWER OF MARKET EXPLORER INSIGHTS TO MAKE BETTER DECISIONS 

The insights in this report are powered by Market Explorer, Intent HQ’s advanced tool for understanding consumer behavior and market trends. By analyzing billions of transactional data points, Market Explorer provides a precise and reliable view of how people actually behave, not just what they claim.

Unlike traditional methods that rely on fragmented or self-reported data, Market Explorer delivers accuracy through real-world behavioral insights. Regular updates ensure your strategies are based on the most current market dynamics, empowering you to optimize performance and enhance targeting.

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