When personalization goes wrong – and how to avoid it
Consumers want a personal relationship with their brands. But they also don’t want to feel as though they’re being spied on or having their personal details used inappropriately by marketers.
Weblogs: Landmine or Goldmine A Guide for Telcos and CSP’s
Telco customers reward true personalization with high ROI. At the same time, they demand a brand experience that protects their privacy. A dataset that could solve both of those issues, when used correctly, is weblogs.
An incredibly underutilized asset that all telcos possess. However, concerns about privacy, scalability challenges, and fears of potential misuse have created significant hesitation.
What to expect from this eBook:
- What the main blockers are for telcos when it comes to using this rich data source and how to overcome them
- How we successfully utilize weblog data in a privacy-safe way to ensure customer identities are protected throughout all processing stages
- The ways in which Intent HQ process the massive amounts of data weblogs provide to ensure marketers and data scientists derive the most value out of them
- The benefits of using this under-utilised data source can have for your marketing activities
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Helpful or creepy? Making sure you don’t cross the line when using personalization
Customers want true personalization when they interact with brands. That’s a fact backed up by a lot of research and real-world experience. But there’s a fine line between giving people what they need and overreaching to the point where your efforts become invasive or creepy.
From Customer Insights to Human Understanding eBook
Telcos are at an inflection point. For years, they’ve faced mounting pressure from better-funded, more innovative tech competitors, and seen a return on investment, profits and market share slowly dwindle.
Edge AI: The Revolution Within GenAI
As artificial intelligence becomes an integral part of our lives, a new frontier called Edge AI is emerging, promising to enhance AI capabilities even further.