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B2B2C shopping center operator HB Reavis used Intent Edge’s in-app insights to personalize event invites, achieving a record 287% click-through rate increase. This targeted outreach boosted retailer sales and footfall, proving the power of real-time shopper data for B2B2C success.
Explore insights from industry experts at The Drum Live on the future of AI-driven hyper-personalization. Learn how empathy, trust, and data transparency are shaping customer engagement.
Customer experience optimization has become a key focus for businesses across multiple industries. By prioritizing the customer journey and delivering exceptional experiences, organizations can unlock numerous benefits that drive growth and overall success. In this article, we will explore five key benefits of customer experience optimization. One of the primary benefits of customer experience optimization […]