We’re witnessing a sweeping change in the way brands sell, service, and communicate with their customers.
Instead of being a silent consumer of products and services, the customer is becoming the center of the business universe. Leading brands are listening to their customers and introducing the practice of hyper-personalization. Today’s customer doesn’t just expect personalization, he demands personalization.
Whilst Amazon and Netflix are succeeding at it, many companies struggle to up their game.
Why does this happen – and what’s involved in putting your customer first?
Sharifah Amirah, Chief Client Officer at Intent HQ discusses this topic with Alastair Greener on the Business Reporter Channel.
Customers today care more than ever about the values of the companies they do business with. They want to know the brands they choose are socially and environmentally conscious and will quickly vote with their feet if they think enterprises aren’t doing enough, or aren’t taking the issue seriously.
One of the most significant challenges facing the world today is global financial inclusion. Excitingly, recent developments in AI and ML technologies offer the potential to break this cycle and broaden access to a wealth of financial services.
This week we were in New York to attend Forrester’s CX NYC, the 10th running of the event, with around 1300 business leaders converging to hear success stories and challenges with all things CX-related.
Welcome to the future of business innovation. In our comprehensive eBook, we unveil the transformative power of Edge computing and equip you with the knowledge and strategies needed to stay ahead in today’s rapidly evolving landscape.