Customer analytics in telecoms: Why it matters
The telecoms industry holds some of the most extensive and detailed customer data of any sector. One major advantage for these firms is that the data they possess comes directly from their customers.
We’re witnessing a sweeping change in the way brands sell, service, and communicate with their customers.
Instead of being a silent consumer of products and services, the customer is becoming the center of the business universe. Leading brands are listening to their customers and introducing the practice of hyper-personalization. Today’s customer doesn’t just expect personalization, he demands personalization.
Whilst Amazon and Netflix are succeeding at it, many companies struggle to up their game.
Why does this happen – and what’s involved in putting your customer first?
Sharifah Amirah, Chief Client Officer at Intent HQ discusses this topic with Alastair Greener on the Business Reporter Channel.