What it takes to win in the age of the consumer

Customers today demand personalization

We’re witnessing a sweeping change in the way brands sell, service, and communicate with their customers.

Instead of being a silent consumer of products and services, the customer is becoming the center of the business universe. Leading brands are listening to their customers and introducing the practice of hyper-personalization. Today’s customer doesn’t just expect personalization, he demands personalization.

Whilst Amazon and Netflix are succeeding at it, many companies struggle to up their game.

Why does this happen – and what’s involved in putting your customer first?

Sharifah Amirah, Chief Client Officer at Intent HQ discusses this topic with Alastair Greener on the Business Reporter Channel.