We’re witnessing a sweeping change in the way brands sell, service, and communicate with their customers.
Instead of being a silent consumer of products and services, the customer is becoming the center of the business universe. Leading brands are listening to their customers and introducing the practice of hyper-personalization. Today’s customer doesn’t just expect personalization, he demands personalization.
Whilst Amazon and Netflix are succeeding at it, many companies struggle to up their game.
Why does this happen – and what’s involved in putting your customer first?
Sharifah Amirah, Chief Client Officer at Intent HQ discusses this topic with Alastair Greener on the Business Reporter Channel.
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