Think not what AI can do for Telcos, but what Telcos can do for AI
It seems unlikely that telcos are a rich breeding ground for the next set of breakthroughs in AI, but they are, they just don’t know it.
Hyper-Personalization: 8 things Telcos need to know about customers
1 min. Read
The customer profile is a very valuable and widely used entity in the world of the telecoms. It is used in many activities from targeting offers to providing support to customers. Historically, a basic understanding of your customer has been enough to deliver an expected level of customer experience.
However, customer expectations are now higher than ever as businesses strive to provide the perfect customer experience with a more personalized approach. As a service provider, how do you meet or exceed these new heights of expectation and deliver a customer experience that is personal?
Here we outline the 8 key elements to create a ‘human-like’ understanding of a customer:
Related Content
Go Deeper
Getting upsell campaigns right – why personalization matters
There’s more than one way to grow your business. But while efforts to tempt new customers away from competitors with enticing offers may take up the bulk of a telco’s marketing budget, focusing on the customers you already have can also prove highly beneficial. You’re already at an advantage with these people as you have […]
The secret to long-lasting customer relationships? Find the human stories in your insights.
Smart service providers are already deepening their customer relationships by delivering services built around each person they serve. The key is robust, human-based data insights—that take the form of a deep and holistic understanding of every individual.
Telcos – Take the Fast Track to Enriched Customer Insight
These days, the main discernible difference between two telco brands is often the way they treat their customers. We talk about enhancing the ‘customer experience’ and improving the ‘customer journey’ – but creating a real stand-out amongst competitors depends on developing a much deeper, more human-like understanding of customers than ever before. Telcos know that […]