Weblogs: Landmine or Goldmine A Guide for Telcos and CSP’s
Telco customers reward true personalization with high ROI. At the same time, they demand a brand experience that protects their privacy. A dataset that could solve both of those issues, when used correctly, is weblogs.
An incredibly underutilized asset that all telcos possess. However, concerns about privacy, scalability challenges, and fears of potential misuse have created significant hesitation.
What to expect from this eBook:
What the main blockers are for telcos when it comes to using this rich data source and how to overcome them
How we successfully utilize weblog data in a privacy-safe way to ensure customer identities are protected throughout all processing stages
The ways in which Intent HQ process the massive amounts of data weblogs provide to ensure marketers and data scientists derive the most value out of them
The benefits of using this under-utilised data source can have for your marketing activities
For about a decade, the Sharing Mobility market in Spain has been growing exponentially. Starting with the big cities like Madrid and Barcelona but also reaching smaller cities. The trend of renting cars, motorbikes, e-scooters or bicycles by the minute has been installed as a way to reduce mobility costs, save time and contribute to the environment. This brings new opportunities and challenges for mobility business models.
Welcome to the future of business innovation. In our comprehensive eBook, we unveil the transformative power of Edge computing and equip you with the knowledge and strategies needed to stay ahead in today’s rapidly evolving landscape.
AI is evolving at an unprecedented pace, reshaping industries and consumer relationships. At IESE’s Global Alumni Reunion, Jonathan Lakin, CEO of Intent HQ, shared insights into AI’s exponential growth, privacy-focused solutions like Edge AI, and the organizational challenges of adapting to autonomous systems. The future is here, are you ready to thrive?
Customers want true personalization when they interact with brands. That’s a fact backed up by a lot of research and real-world experience. But there’s a fine line between giving people what they need and overreaching to the point where your efforts become invasive or creepy.