Verizon partners with Intent HQ to improve sector-leading churn prediction accuracy by up to 3.5%.
Verizon already had a top-performing churn model, refined over two decades, but saw an opportunity for improvement by leveraging behavioral data and Intent HQ’s AI platform.
The combination provided significantly more accurate churn predictions, which will improve Verizon’s ability to find and retain at-risk customers.
“I challenged the team to become ‘customer first’ by delivering exquisitely personalized services and experiences.”
Verizon leads the U.S. wireless telecom market because it constantly innovates to maintain its competitive advantage and drive brand preference.
For a company generating annual revenues in excess of $100 billion and serving over 100 million customers with a range of voice, data, and video services, delivering better operational performance can be incredibly challenging.
But Verizon’s sustained success at the top of the U.S. wireless telecom market is due to their relentless drive to innovate and improve along all fronts, including customer acquisition, base management, and customer retention.
The 4th IESE Congress in Barcelona showcased how AI is revolutionizing consumer loyalty. Industry leaders explored real data insights, innovative AI strategies, and tools like Market Explorer to redefine loyalty programs and enhance customer engagement. The event offered actionable takeaways and networking opportunities, driving the future of loyalty.
Understanding who your customers are and what they need is critical for every business. It’s essential for marketing, product development, customer experience (CX) and support, to name just a few teams. But many businesses still only have a basic understanding of their existing and potential customers. This is because their efforts are often based on […]
Getting a strong return on investment for your marketing activities shouldn’t be just about signing telecoms customers up for higher-tier plans or new services. In this sector, ensuring existing customers also feel engaged with their provider is also vital for long-term success.
B2B2C shopping center operator HB Reavis used Intent Edge’s in-app insights to personalize event invites, achieving a record 287% click-through rate increase. This targeted outreach boosted retailer sales and footfall, proving the power of real-time shopper data for B2B2C success.