How Evest Achieved 24x Higher Conversions With Intent Edge AI

Evest is a forward-thinking trading platform that wanted to revolutionize how it engages and converts users. The challenge was to identify when users are most likely to act and engage them with precision at that exact moment.

Objective: Boost registration and first-time deposits through personalized, timely engagement campaigns.

Solution

Using Intent Edge’s “Best Moment to Engage” feature, Evest ran a series of data-driven campaigns that analyzed behavioral signals to reach users at the optimal time , whether they were new, inactive, or high-value customers.

Campaign 1: Driving First-Time Deposits through targeted Stock Investments

• The Goal: Increase users’ first-time deposits by encouraging investments in Talabat stock.
• Targeting Strategy: Reached Arabic-speaking users at the best moment to engage.
• The Impact:
  • 24x Higher Conversion Rates
  • Precision-Driven Engagement: Identifying optimal moments to connect with traders.

Campaign 2: Boosting Application Registrations and First-Time Deposits

• The Goal: Increase application registration rates and First-Time Deposits (FTD) of new unregistered users.
• Targeting Strategy: Reached application unregistered users which were not previously targetable at the best moment to engage.
• The Impact:
  • 33% of users inserted their First-Time Deposit (FTD)
  • 16% registration conversion rate

Campaign 3: Maximizing Deposits During Black Friday Week

• The Goal: Increase user deposits around Black Friday Week.
• Targeting Strategy: Approached both depositors and non-depositors at the best moment to engage.
• The Impact:
  • 14x CTR uplift.
  • 18x increase in campaign value.
  • 36x conversion lift.