Big Data LDN Talk – Using Causal AI to Transform Customer Marketing
2 min. Read
We are excited to announce that Andy Cole, Global Director of Applied Data Science at Intent HQ, will be on stage presenting at this year’s Big Data LDN show. Andy is an expert on Causal AI and will be presenting how Intent HQ combines rich behavioral data with knowledge from past events to understand the influences that motivate a customer to engage positively with a subscription model business.
Presentation Details:
Date: 20th September 2023
Time: 12pm BST
Location: Databricks Lakehouse Theatre, Stand 738, Olympia, London
Causal Artificial Intelligence, refers to a branch of artificial intelligence (AI) that aims to understand and model cause-and-effect relationships in data. While traditional AI methods focus on identifying correlations and patterns in data, causal AI goes a step further by attempting to understand the underlying causes and effects driving those patterns. Causal AI seeks to answer questions such as “What caused this outcome?” or “What would happen if we intervened in a certain way?” By identifying causal relationships, AI systems can make more accurate predictions and generate actionable insights.
Learn From Our Expert
Andy Cole is an applied data scientist, analytics leader, and data strategist with 13 years experience delivering bleeding-edge customer machine learning and analytics strategy in the Telco, Financial Services, and Retail Sectors. Andy specializes in delivering behavioral analytics at scale.
At Intent HQ, he is spearheading the application of Causal AI, a branch of artificial intelligence that aims to understand and model cause-and-effect relationships in data.
Keeping churn under control is always a top priority for telco firms. In the current environment, where it’s easy for customers to switch providers at a moment’s notice, firms need to offer more than the most competitive prices in order to keep customers at the end of their contracts. Indeed, the costs of churn continue […]
Marketing campaigns are won and lost on the accessibility and quality of the data companies have about their customers. On paper, telecom operators have a huge advantage in this area because no sector holds the same volume or variety of customer data. But are these firms really making the most of this?
Telcos are at an inflection point. For years, they’ve faced mounting pressure from better-funded, more innovative tech competitors, and seen a return on investment, profits and market share slowly dwindle.
This event is the only North American event to focus exclusively on smart strategies, technology innovations, and business opportunities for carriers within the mobile world.