At Total Telecom, we showcased the Intent HQ customer intelligence platform on our stand. Our Intent HQ platform ingests huge amounts of your customer data (I’m talking trillions of data points) to create outcome-driven insights that your team can use to improve marketing campaigns, reduce churn and improve your ROI. Find out more about the capabilities of our customer intelligence platform.
Our CEO, Jonathan Lakin, joined Scott Appleton from Cartesian for a fireside talk to discuss all things personalization and CX. The discussion highlights the power of personalization and also the fact that today’s consumers expect personalized treatment. Companies that personalize will have higher response rates, more sales, & better relationships with customers. Watch a snippet below of Jonathan and Scott’s fireside talk, click here to watch the whole discussion.
Intent HQ Regional Managing Director, Phil Douty, also presented at Total Telecom. Phil explains how consumers are tired of the noise from mass marketing, and they’re giving you everything you need to understand them better. Phil highlights how telcos can move away from a mass marketing approach, by using Intent HQ’s cloud-based technology to take a deeper dive into telcos’ existing first-party customer data. Using the Intent HQ platform, you can identify personality traits, interests, and the brand affinities of your customers to understand them on a human level. These insights can be activated within your marketing and CX activities. Want to see the full presentation? Click here.
It was stimulating to finally spend time together again with telco professionals for two days of networking, talks, and presentations, which gave a full 360 understanding of how the industry is evolvi
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The 4th IESE Congress in Barcelona showcased how AI is revolutionizing consumer loyalty. Industry leaders explored real data insights, innovative AI strategies, and tools like Market Explorer to redefine loyalty programs and enhance customer engagement. The event offered actionable takeaways and networking opportunities, driving the future of loyalty.
Join our webinar and discover the game-changing potential of sustainable marketing and revolutionize your brand’s impact on the environment and improve your bottom line in the process.
This week we were in New York to attend Forrester’s CX NYC, the 10th running of the event, with around 1300 business leaders converging to hear success stories and challenges with all things CX-related.
In light of becoming I-COM members, Intent HQ will be attending the I-COM Summit Experience 2022, which will be hosted in Costa Brava, Spain, on the 6th-9th of June.