Once again, Intent HQ has been recognized for our leadership in AI innovation. This year, we’re delighted to be shortlisted as finalists in both the AI Business of the Year category and the Best Ethical AI Initiative category at the National AI Awards. A recognition that reflects our dedication to driving measurable business impact while ensuring that ethical principles remain at the heart of everything we do.
The National AI Awards are a celebration of the UK’s most visionary innovators and organizations shaping the future of artificial intelligence, from ethical breakthroughs and responsible data use to transformative real-world applications driving national progress.
Being recognized as finalists in the categories AI Business of the Year and Best Ethical AI Initiative demonstrates how innovation and integrity can coexist at scale.
These nominations reflect Intent HQ’s commitment to advancing AI that is both profoundly intelligent and deeply human, technology that respects privacy, amplifies empathy, and delivers measurable impact for businesses and society alike.
Through our work, we’re proving that ethical AI isn’t a constraint on innovation, it’s the foundation of trust, progress, and long-term value creation, transforming how brands connect with their customers.
By identifying the precise moments when people are most open to engage, without ever compromising privacy, our technology is delivering tangible results:
This proves that fewer, smarter, and more meaningful interactions not only drive business growth but also create better customer experiences.
Intent HQ belief that privacy is a fundamental human right. Through our patented Intent Edge technology, all AI processing happens directly on the device. That means:
This approach restores consumer trust in personalization by proving that ethical AI isn’t a trade-off, it’s a competitive advantage.
“Being recognised once again by The National AI Awards is a true honour and a testament to the incredible work of our team at Intent HQ.
This year’s nominations highlight not only the strength of our technology and commercial impact, but also our unwavering commitment to building AI that earns trust.
We believe that innovation and ethics are inextricably linked. Our mission is to help organisations understand their customers in deeper, more meaningful ways while always safeguarding privacy and ensuring that AI contributes positively to people’s lives.
I’m immensely proud of what we’re achieving together, and of the role Intent HQ continues to play in shaping a responsible and human-centred AI future.”Jonathan Lakin
CEO
We warmly congratulate all the other finalists at the National AI Awards 2025. It’s an honor to be in such esteemed company, celebrating the innovators and trailblazers who are shaping the future of AI.
We look forward to joining them at Adastral Park on October 16th to celebrate our collective achievements. For us, these nominations reflect not just what we’ve built, but what we believe in: AI that is innovative, impactful, and ethical by design.
Conducted in the spring of 2022, Intent HQ’s global study is the first to map consumer attitudes about data privacy with research into telco marketing practices. It highlights the disparity between attitudes towards using consumer data and beliefs about customer expectations.
Mexmovil and Intent HQ have announced their partnership to empower and influence the credit scores of women in emerging economies. The Mexican virtual mobile operator will leverage Intent HQ’s privacy-safe AI Edge platform to curate more informed credit score models, helping women access money at a more affordable rate. The trial will address 20,000 women […]
The theme for this year’s conference is evolving around Technology Leadership, Tech Innovation, Career Growth, and how we can make an impact and shape the future together.
Forrester Now Tech reports are widely recognised as a guide to business leaders looking to understand and evaluate technology solution landscapes. This report highlights how businesses can use customer analytics technologies to increase acquisition, drive retention and loyalty, and improve the customer experience. It offers insights on suppliers in three key segments and guidance on how best to approach strategy and selection.
