Personalization needs to be a part of any communication service provider’s (CSP’s) marketing strategy today. Genericized, mass-market campaigns have become ineffective as customers, who have become used to being swamped with thousands of materials on a daily basis, have learned to tune out anything that doesn’t speak directly to them. But despite the benefits of […]
Download our free eBook to find out why True Personalization could help take your business to the next level.
Download our free guide to find out why True Personalization could help take your business to the next level.
The marketplace for telcos is tougher than ever. So if you’re to thrive in an environment where customer demands are high and new, innovative offerings are always looking to persuade consumers to switch providers, you need to stand out from the crowd. To do this, an effective personalization strategy is a must-have. This plays a […]
Data is any business’ most valuable resource. But while this is more true than ever in today’s environment, it’s not the whole story. After all, it doesn’t matter how many billions or even trillions of data points a firm possesses – if they can’t utilize it effectively, it’s doing nothing more than taking up server […]
Personalization is not easy. Customers expect companies to recognize and engage with them in real-time. That’s the level of Personalization that we expect as consumers in today’s world. Unfortunately, few marketers are able to act this quickly.
Welcome to the future of business innovation. In our comprehensive eBook, we unveil the transformative power of Edge computing and equip you with the knowledge and strategies needed to stay ahead in today’s rapidly evolving landscape.
Welcome to the future of business innovation. In our comprehensive eBook, we unveil the transformative power of Edge computing and equip you with the knowledge and strategies needed to stay ahead in today’s rapidly evolving landscape.
Customer expectations are now higher than ever as businesses strive to provide the perfect customer experience with a more personalised approach.
Welcome to the future of business innovation. In our comprehensive eBook, we unveil the transformative power of Edge computing and equip you with the knowledge and strategies needed to stay ahead in today’s rapidly evolving landscape.
In the Great Competitive Paradox story, we mentioned the concept of the Digital Twin. We described how the FANG companies create a digital profile that represents part of the real customer. They use this profile in order to engage in a more individual way, creating a highly personalised customer experience that in turn leads to a magnetic, sticky attraction to their brand.
Instead of being a silent consumer of products and services, the customer is becoming the center of the business universe. Leading brands are listening to their customers and introducing the practice of hyper-personalization.