Discover the shift from third-party cookies to privacy-focused marketing and how brands can adapt for a trust-based future in digital advertising
How 02 is successfully commercializing customer action data to better power big brand digital ad targeting.
In the Great Competitive Paradox story, we mentioned the concept of the Digital Twin. We described how the FANG companies create a digital profile that represents part of the real customer. They use this profile in order to engage in a more individual way, creating a highly personalised customer experience that in turn leads to a magnetic, sticky attraction to their brand.