Data Monetization for a Cookie-Less Future
How 02 is successfully commercializing customer action data to better power big brand digital ad targeting.
Digital Advertising
Go Deeper
Why do you need a Digital Twin?
In the Great Competitive Paradox story, we mentioned the concept of the Digital Twin. We described how the FANG companies create a digital profile that represents part of the real customer. They use this profile in order to engage in a more individual way, creating a highly personalised customer experience that in turn leads to a magnetic, sticky attraction to their brand.