Welcome to a thought-provoking and solution-oriented webinar that unveils the current unsustainable state of mass marketing and its profound impacts on business ROI, customer experience, and the environment. Explore the cracks in this flawed strategy that generates more waste than results.
Our expert panel is here to offer solutions and guide you towards a new age of marketing that is sustainable, targeted, and conscious of our environmental footprint. They will highlight future trends and shed light on the strategies that marketing leaders must adopt to succeed in an increasingly eco-conscious world.
Discover how sustainable strategies not only align with environmental responsibilities but also deliver improved ROI and significantly enhance customer experiences. Our panelists, drawing from their extensive experience and industry knowledge, will provide tangible examples of these practices in action through rich case studies.
This enlightening webinar is targeted towards marketing leaders and decision-makers who are already on their sustainability journey or those looking to take their first crucial step. Join us as we explore the roadmap to a greener and more prosperous marketing future, benefiting both businesses and the planet.
Getting customer segmentation right is easier said than done. In many cases, businesses’ efforts are hampered by complex data analysis processes that may require a large investment by the data science team or the use of third-party consultants to develop the right models. Because these efforts take so long and are so expensive to complete, […]
Download our free guide to find out why True Personalization could help take your business to the next level.
Telco customers reward true personalization with high ROI. At the same time, they demand a brand experience that protects their privacy. A dataset that could solve both of those issues, when used correctly, is weblogs. An incredibly underutilized asset that all telcos possess. However, concerns about privacy, scalability challenges, and fears of potential misuse have created significant hesitation.
Consumers want a personal relationship with their brands. But they also don’t want to feel as though they’re being spied on or having their personal details used inappropriately by marketers.