Why Telco marketers should strive for true personalization
Effective personalization should be the goal for any marketing campaign. Generic, mass-market efforts often fail to engage with customers and offer a very poor return on investment.
This week saw the launch of the latest version of Intent HQ’s customer intelligence dashboard and insight tool. This launch marks a major milestone as clients now have access to a revolutionary new way to understand customer behaviour across billions of data points and to give business users and executives alike the capability to understand their customers as humans.
The new dashboard provides a search-driven experience where users can build audiences and profile their customers using tens of thousands of keywords across hundreds of attributes in real time. This capability means businesses can now truly democratise customer intelligence throughout their business – making it simpler than ever to navigate the vast array of data enrichment that the Intent HQ customer intelligence platform provides access to.
Whilst more traditional BI applications may support conventional slice and dice based on CRM and billing data, we additionally provide behaviour-driven intelligence enriched using our Intent Graph, which makes it simple to extract interests and affinities from billions of network events.
Intent HQ’s clients are using the dashboard to answer questions like the following:
This release marks a major milestone in an important series of upcoming innovations that will further revolutionise how businesses fulfil their customer intelligence and big data strategies. Expect to see more posts soon that explain how Intent HQ is supporting businesses on the journey.