Leveraging behavioral data with AI
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How Evest Achieved 24x Higher Conversions With Intent Edge
2 min. Read
How Evest Achieved Success Using Intent Edge’s ‘Best Moment to Engage’ Feature
At Intent HQ, we help financial trading platforms like Evest revolutionize customer engagement and conversion rates through AI-driven behavioral insights. By understanding the real moments that matter, we empower businesses to act with precision.
Evest, a forward-thinking trading platform, ran two distinct campaigns leveraging Intent Edge ‘Best Moment to Engage’ technology to optimize customer interactions and drive significant business impact.
Campaign 1: Driving First-Time Deposits through targeted Stock Investments
- The Goal: Increase users’ first-time deposits by encouraging investments in Talabat stock.
- Targeting Strategy: Reached Arabic-speaking users at the best moment to engage.
- The Impact:
- 24x Higher Conversion Rates
- Precision-Driven Engagement: Identifying optimal moments to connect with traders.
Campaign 2: Boosting Application Registrations and First-Time Deposits
- The Goal: Increase application registration rates and First-Time Deposits (FTD) of new unregistered users.
- Targeting Strategy: Reached application unregistered users which were not previously targetable at the best moment to engage.
- The Impact:
- 33% of users inserted their First-Time Deposit (FTD)
- 16% registration conversion rate
Campaign 3: Maximizing Deposits During Black Friday Week
- The Goal: Increase user deposits around Black Friday Week.
- Targeting Strategy: Approached both depositors and non-depositors at the best moment to engage.
- The Impact:
- 14x CTR uplift.
- 18x increase in campaign value.
- 36x conversion lift.
“I am delighted with the remarkable results achieved through Intent-HQ’s ‘Best Moment to Engage’ capabilities. By identifying optimal engagement opportunities, we increased conversions by x24 compared to another solution.
This data-driven strategy, powered by Intent-HQ’s innovative technology has unlocked substantial growth potential and proven the value of the solution in driving significant business growth”Elias Khoury
Director of Growth | Product | Innovation, Evest
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