Webinar – Mass Marketing is Broken: How Sustainable Strategies Are Fixing This

Welcome to a thought-provoking and solution-oriented webinar that unveils the current unsustainable state of mass marketing and its profound impacts on business ROI, customer experience, and the environment. Explore the cracks in this flawed strategy that generates more waste than results.

Webinar Details:

• Date: 28th June 2023
• Time: 11am EST | 4pm BST | 5pm CET

Featuring Industry Experts:

• Graham Phillips, CMXO, Intent HQ
• Jose (Pepe) Gorbea, Global Head of Brands, Agencies & Sustainability Innovation, HP
• Edward Cotton, Brand Consultant, Inverness Consulting
• Amber Carey, Vice President Marketing & Consumer Solutions, Cable Bahamas 
• Katie Anderson, Brand Strategist

Charting the Course to a Sustainable Marketing Future

Our expert panel is here to offer solutions and guide you towards a new age of marketing that is sustainable, targeted, and conscious of our environmental footprint. They will highlight future trends and shed light on the strategies that marketing leaders must adopt to succeed in an increasingly eco-conscious world.

Tangible Examples and Enhanced ROI

Discover how sustainable strategies not only align with environmental responsibilities but also deliver improved ROI and significantly enhance customer experiences. Our panelists, drawing from their extensive experience and industry knowledge, will provide tangible examples of these practices in action through rich case studies.

A Webinar for Marketing Leaders and Decision-Makers

This enlightening webinar is targeted towards marketing leaders and decision-makers who are already on their sustainability journey or those looking to take their first crucial step. Join us as we explore the roadmap to a greener and more prosperous marketing future, benefiting both businesses and the planet.