CCA Annual Convention 2022
This event is the only North American event to focus exclusively on smart strategies, technology innovations, and business opportunities for carriers within the mobile world.
Webinar – Mass Marketing is Broken: How Sustainable Strategies Are Fixing This
2 min. Read
Welcome to a thought-provoking and solution-oriented webinar that unveils the current unsustainable state of mass marketing and its profound impacts on business ROI, customer experience, and the environment. Explore the cracks in this flawed strategy that generates more waste than results.
Webinar Details:
- Date: 28th June 2023
- Time: 11am EST | 4pm BST | 5pm CET
Featuring Industry Experts:
- Graham Phillips, CMXO, Intent HQ
- Jose (Pepe) Gorbea, Global Head of Brands, Agencies & Sustainability Innovation, HP
- Edward Cotton, Brand Consultant, Inverness Consulting
- Amber Carey, Vice President Marketing & Consumer Solutions, Cable Bahamas
- Katie Anderson, Brand Strategist
Charting the Course to a Sustainable Marketing Future
Our expert panel is here to offer solutions and guide you towards a new age of marketing that is sustainable, targeted, and conscious of our environmental footprint. They will highlight future trends and shed light on the strategies that marketing leaders must adopt to succeed in an increasingly eco-conscious world.
Tangible Examples and Enhanced ROI
Discover how sustainable strategies not only align with environmental responsibilities but also deliver improved ROI and significantly enhance customer experiences. Our panelists, drawing from their extensive experience and industry knowledge, will provide tangible examples of these practices in action through rich case studies.
A Webinar for Marketing Leaders and Decision-Makers
This enlightening webinar is targeted towards marketing leaders and decision-makers who are already on their sustainability journey or those looking to take their first crucial step. Join us as we explore the roadmap to a greener and more prosperous marketing future, benefiting both businesses and the planet.
Related Content
Go Deeper
La paradoja bancaria: Más digital. Menos humano. Y por qué eso está costando crecer a los bancos
Los bancos ganaron la carrera de la eficiencia, pero perdieron la batalla por la lealtad. Con costos de adquisición en aumento y clientes que cambian por incentivos, la verdadera ventaja competitiva ya no es más automatización, sino comprender la intención del cliente en el momento clave.
I-COM Summit Experience 2022
In light of becoming I-COM members, Intent HQ will be attending the I-COM Summit Experience 2022, which will be hosted in Costa Brava, Spain, on the 6th-9th of June.
Data monetization & personalization for telcos – Let’s get real
This is the dream: you put vast troves of data to work, accurately predicting each customer’s wants and desires, creating individually tailored marketing, sales, and service. You solve problems before they become problems. You operate like a nimble and personalised small business, but at massive scale. Your customers love you. Your competitors wither away.