Welcome to a thought-provoking and solution-oriented webinar that unveils the current unsustainable state of mass marketing and its profound impacts on business ROI, customer experience, and the environment. Explore the cracks in this flawed strategy that generates more waste than results.
Our expert panel is here to offer solutions and guide you towards a new age of marketing that is sustainable, targeted, and conscious of our environmental footprint. They will highlight future trends and shed light on the strategies that marketing leaders must adopt to succeed in an increasingly eco-conscious world.
Discover how sustainable strategies not only align with environmental responsibilities but also deliver improved ROI and significantly enhance customer experiences. Our panelists, drawing from their extensive experience and industry knowledge, will provide tangible examples of these practices in action through rich case studies.
This enlightening webinar is targeted towards marketing leaders and decision-makers who are already on their sustainability journey or those looking to take their first crucial step. Join us as we explore the roadmap to a greener and more prosperous marketing future, benefiting both businesses and the planet.
Marketing campaigns are won and lost on the accessibility and quality of the data companies have about their customers. On paper, telecom operators have a huge advantage in this area because no sector holds the same volume or variety of customer data. But are these firms really making the most of this?
Applying Audience AI, Verizon successfully broadened its enrolment propensity model using consumer interests and behaviors.
Explore insights from industry experts at The Drum Live on the future of AI-driven hyper-personalization. Learn how empathy, trust, and data transparency are shaping customer engagement.
Customers expect relevant communication. Each customer that makes up a brand’s customer base is a unique individual with various needs, expectations and pain points. To effectively communicate and support them, organizations must acknowledge their diversity, and act accordingly. Customer segmentation refers to the process of dividing customers into subgroups based on similar characteristics and variables […]