The CX Ultimatum for Telcos and CSPs eBook
Telcos are at an inflection point. For years, they’ve faced mounting pressure from better-funded, more innovative tech competitors, and seen a return on investment, profits and market share slowly dwindle.
Hyper-Personalization: 8 things Telcos need to know about customers
1 min. Read
The customer profile is a very valuable and widely used entity in the world of the telecoms. It is used in many activities from targeting offers to providing support to customers. Historically, a basic understanding of your customer has been enough to deliver an expected level of customer experience.
However, customer expectations are now higher than ever as businesses strive to provide the perfect customer experience with a more personalized approach. As a service provider, how do you meet or exceed these new heights of expectation and deliver a customer experience that is personal?
Here we outline the 8 key elements to create a ‘human-like’ understanding of a customer:
Related Content
Go Deeper
Your customer loyalty schemes don’t work – here’s what to do about it
Retaining loyal customers needs to be a top priority for any communication service provider (CSP). Churn rates in the industry remain high – at around 22 percent a year – and seeing as it costs up to four times more to acquire new customers than retain existing ones, anything you can do to boost the […]
A New iPhone Moment for AI: Key Takeaways from the CMO New York Summit
AI is reshaping customer engagement in what many are calling a new “iPhone moment.” As cookies disappear and privacy takes center stage, Edge AI emerges as the key to delivering personalization without compromising trust.
The Great Competitive Paradox: Intent HQ hosts Think Tank for Telecoms CX Leaders
At IQPC’s recent CX Telecoms Exchange in London, Intent HQ hosted a Think Tank session tackling some of the key challenges faced by Telcos today. The packed-out session was led by our Chief Client Officer, Sharifah Amirah and our VP Global Sales, Dave Wardell. Delegates were challenged to assess how mature their organisation is in terms of Customer Intelligence. We discussed their organisation’s ‘readiness’ to support a Customer-First approach, and ability to win back customer wallet share from the FANG players.