Our webcast featured some uniquely qualified voices.
Professor Jose Luis Nueno is a Marketing legend. He is justifiably renowned for his insights into consumer behavior and how corporate business models should take this into account. He evaluates how the increased intensity of our digital lives has heightened the demands for consumer data protection and privacy during Covid. The pandemic has made new demands on customer experience that are driving change… we are beginning to see which demands are here to stay.
Matthew Mobley, Chief Technology Officer at Merkle, is also a well-known talent. Merkle’s Enterprise Technology Group is an innovator in marketing technology and digital transformation. During the pandemic, Matt saw many retailers who were digitizing effectively. However, some retailers found out that they were doing nowhere near enough, in specific critical areas. For them, acquisition, retention, and loyalty have been challenged during the pandemic.
During Covid, we saw major shifts in the way we live our lives. But humans are resilient and many habits run deep.
At Intent HQ, we are at the forefront of navigating the complex terrain of AI biases, a critical aspect that shapes the future of fair and equitable AI systems. In our endeavor, we understand that AI’s transformative power hinges not just on its technical prowess but on its ethical application. This commitment aligns with our broader mission: to turn vast, unstructured data into actionable insights, ensuring privacy and security remain paramount.
Privacy is the main concern to using weblog data Telco customers reward true personalization with high ROI. At the same time, they demand a brand experience that protects their privacy. A dataset that could solve both of those issues, when used correctly, is weblogs. An incredibly underutilized asset that all telcos possess. However, concerns about […]
AI is reshaping customer engagement in what many are calling a new “iPhone moment.” As cookies disappear and privacy takes center stage, Edge AI emerges as the key to delivering personalization without compromising trust.
Únase al 4to Congreso Anual del IESE & Intent HQ en Madrid el 28 de mayo. Explore el impacto transformador de la IA en la fidelización de los consumidores y los programas de fidelización. Reserve su asiento ahora para obtener información valiosa y establecer contactos con expertos de la industria.
