Professor Jose Luis Nueno is a Marketing legend. He is justifiably renowned for his insights into consumer behavior and how corporate business models should take this into account. He evaluates how the increased intensity of our digital lives has heightened the demands for consumer data protection and privacy during Covid. The pandemic has made new demands on customer experience that are driving change… we are beginning to see which demands are here to stay.
Matthew Mobley, Chief Technology Officer at Merkle, is also a well-known talent. Merkle’s Enterprise Technology Group is an innovator in marketing technology and digital transformation. During the pandemic, Matt saw many retailers who were digitizing effectively. However, some retailers found out that they were doing nowhere near enough, in specific critical areas. For them, acquisition, retention, and loyalty have been challenged during the pandemic.
During Covid, we saw major shifts in the way we live our lives. But humans are resilient and many habits run deep.
Which changes will stick and which will revert?
Our latest report, “The State of Consumer Loyalty in Food Retail in Spain”, provides a detailed analysis of trends, preferences, and loyalty patterns from real first-party data that define the grocery market in 2023.
How 02 is successfully commercializing customer action data to better power big brand digital ad targeting.
Join us at the Intent HQ 4th IESE Congress in Barcelona. Explore the transformative impact of AI on consumer loyalty and loyalty programs. Reserve your seat now to gain valuable insights and network with industry experts.
Intent HQ Market Explorer provides brands and retailers with a source of detailed and accurate information about the market and consumers in different sectors, based on the anonymized data of more than 9 million profiles in Spain.