Why Customers Care About Hyper-Personalization eBook
Consumers have had enough of mass-marketing.
Download our free eBook today.
Webinar: Making Sense of Post-Covid Normal
1 min. Read
Our webcast featured some uniquely qualified voices.
Professor Jose Luis Nueno is a Marketing legend. He is justifiably renowned for his insights into consumer behavior and how corporate business models should take this into account. He evaluates how the increased intensity of our digital lives has heightened the demands for consumer data protection and privacy during Covid. The pandemic has made new demands on customer experience that are driving change… we are beginning to see which demands are here to stay.
Matthew Mobley, Chief Technology Officer at Merkle, is also a well-known talent. Merkle’s Enterprise Technology Group is an innovator in marketing technology and digital transformation. During the pandemic, Matt saw many retailers who were digitizing effectively. However, some retailers found out that they were doing nowhere near enough, in specific critical areas. For them, acquisition, retention, and loyalty have been challenged during the pandemic.
During Covid, we saw major shifts in the way we live our lives. But humans are resilient and many habits run deep.
Which changes will stick and which will revert?
Watch our webinar now…
Related Content
The 3 types of customer journey analytics feedback – and how to use it
Customers don’t just buy your products or services. They also buy your experience. In fact, almost nine out of ten consumers say the customer experience a brand provides is just as important, if not more so, than what it actually sells. This means you need to keep a close eye on how customers are interacting […]
State of Martech & Marketing Operations Report 2025
The 2025 Martech & Marketing Operations Report is here. AI has crossed the tipping point. It’s not just an enhancement, it’s the foundation of a new marketing era. This fourth annual report, produced with LXA and based on insights from 201 global CMOs and senior leaders, explores how organisations are reshaping their strategies with AI agents, composable stacks, and data-led execution.
eMarketer Webinar: The Art and Science of Hyper-Personalization in the Age of AI
Missed our webinar in partnership with eMarketer or need a quick recap? Dive into how AI and data science are changing customer engagement through hyper-personalization. Led by eMarketer’s Jeremy Goldman, this session spotlighted Intent HQ’s Chief Revenue Officer, Jonathan Woolf. Jonathan shared actionable insights, innovative strategies, and emerging technologies that empower businesses to connect with customers on a deeper level, all using first-party data in a privacy-safe way.