Intent HQ Podcast: Unleashing the Power of Big Data in Telecoms
2 min. Read
In this podcast episode, our Chief Revenue Officer, Jonathan Woolf, sits down with Nicky Daniels from Innovation Martlesham to dive into the world of telcos and explore how big data and artificial intelligence are revolutionizing the industry.
As we navigate the increasingly competitive landscape for service providers, we explore how Quad-play service providers, cable operators, MVNOs, and over-the-top service providers are striving to stay ahead. Jonathan shares his insights on how Intent HQ, an AI customer analytics platform, delivers exceptional value to our customers.
Throughout the podcast, Jonathan delves into various topics, including:
The AI Customer Analytics Platform: Discover more about Intent Lift and how it empowers service providers. Learn how operators can harness the power of big data and AI to drive cut-through marketing strategies and unlock new opportunities for data monetization.
Understanding Customer Behavior: Gain valuable insights into how data can provide granular details on a customer’s behavior. Jonathan explains how Intent HQ creates a comprehensive picture of a customer’s ‘intent’ while prioritizing data privacy and security.
Delivering Business Value: Explore real-life success stories as Jonathan discusses how customers have utilized the Intent HQ platform to achieve tangible business results. Discover the transformative power of AI-driven big data analytics in driving growth, optimizing operations, and enhancing the overall customer experience.
The Future of Marketing: Gain a glimpse into the future as Jonathan shares his predictions on how marketing practices will evolve. With an increasing number of marketing teams adopting AI to run big data analytic models, discover the exciting possibilities and opportunities that lie ahead.
Tune in to this episode and learn how you can unlock the power of big data in telecom. Don’t miss out on the valuable insights and expert knowledge shared by Jonathan Woolf, a true pioneer in the industry. Watch the full podcast below.
Telcos are at an inflection point. For years, they’ve faced mounting pressure from better-funded, more innovative tech competitors, and seen a return on investment, profits and market share slowly dwindle.
In the Great Competitive Paradox story, we mentioned the concept of the Digital Twin. We described how the FANG companies create a digital profile that represents part of the real customer. They use this profile in order to engage in a more individual way, creating a highly personalised customer experience that in turn leads to a magnetic, sticky attraction to their brand.
Join us at the Intent HQ 4th IESE Congress in Barcelona. Explore the transformative impact of AI on consumer loyalty and loyalty programs. Reserve your seat now to gain valuable insights and network with industry experts.
At Intent HQ, we are at the forefront of navigating the complex terrain of AI biases, a critical aspect that shapes the future of fair and equitable AI systems. In our endeavor, we understand that AI’s transformative power hinges not just on its technical prowess but on its ethical application. This commitment aligns with our broader mission: to turn vast, unstructured data into actionable insights, ensuring privacy and security remain paramount.