Intent HQ Podcast: Unleashing the Power of Big Data in Telecoms
2 min. Read
In this podcast episode, our Chief Revenue Officer, Jonathan Woolf, sits down with Nicky Daniels from Innovation Martlesham to dive into the world of telcos and explore how big data and artificial intelligence are revolutionizing the industry.
As we navigate the increasingly competitive landscape for service providers, we explore how Quad-play service providers, cable operators, MVNOs, and over-the-top service providers are striving to stay ahead. Jonathan shares his insights on how Intent HQ, an AI customer analytics platform, delivers exceptional value to our customers.
Throughout the podcast, Jonathan delves into various topics, including:
The AI Customer Analytics Platform: Discover more about Intent Lift and how it empowers service providers. Learn how operators can harness the power of big data and AI to drive cut-through marketing strategies and unlock new opportunities for data monetization.
Understanding Customer Behavior: Gain valuable insights into how data can provide granular details on a customer’s behavior. Jonathan explains how Intent HQ creates a comprehensive picture of a customer’s ‘intent’ while prioritizing data privacy and security.
Delivering Business Value: Explore real-life success stories as Jonathan discusses how customers have utilized the Intent HQ platform to achieve tangible business results. Discover the transformative power of AI-driven big data analytics in driving growth, optimizing operations, and enhancing the overall customer experience.
The Future of Marketing: Gain a glimpse into the future as Jonathan shares his predictions on how marketing practices will evolve. With an increasing number of marketing teams adopting AI to run big data analytic models, discover the exciting possibilities and opportunities that lie ahead.
Tune in to this episode and learn how you can unlock the power of big data in telecom. Don’t miss out on the valuable insights and expert knowledge shared by Jonathan Woolf, a true pioneer in the industry. Watch the full podcast below.
This is the dream: you put vast troves of data to work, accurately predicting each customer’s wants and desires, creating individually tailored marketing, sales, and service. You solve problems before they become problems. You operate like a nimble and personalised small business, but at massive scale. Your customers love you. Your competitors wither away.
Intent HQ is proud to announce we won the Women in Tech Best Employer award in the 50-149 employees category for the second consecutive year. This remarkable achievement showcases Intent HQ’s unwavering commitment to fostering Diversity, Equity, and Inclusion (DE&I) within our organization. Quadrupling the Team: Evidencing Year on Year Growth of Female Hires Diversity, […]
The judges commented that Intent HQ’s approach to transforming first-party customer and transaction data into actionable, human-like insights, collaboration with one of North America’s leading Tier One telcos, the incorporation of multiple areas of AI, and an ethical AI environment set it apart.
Marketing campaigns are won and lost on the accessibility and quality of the data companies have about their customers. On paper, telecom operators have a huge advantage in this area because no sector holds the same volume or variety of customer data. But are these firms really making the most of this?