In this podcast episode, our VP of Intent Edge, Idan Arealy, talks to Nicky Daniels from Innovation Martlesham to explore the relevance of mobile engagement and its role as a powerful differentiator for brands.
In today’s highly competitive marketplace, where we all receive thousands of messages and notifications daily that we often ignore, being relevant and personalized is crucial for brands. As a specialist on the subject, Idan explains the relevance of Edge Computing in terms of personalizing the communications that reach mobile devices.
“Customers expect a far more relevant and more personalized offering, but they also don’t want to share their personal information”
Idan Arealy, VP of Intent Edge
Idan poses the question of what if a brand can deliver a more relevant experience to a customer without needing to collect their personal data? He talks through the role of Intent Edge technology as a solution, a piece of software that is implemented as part of the brand’s app.
This technology helps the brand know when is the right time to communicate with the customer and apply a level of prediction to send the right message or offer, that has the highest propensity to create the desired conversion that the business requires.
Tune in to this episode and learn how you can improve the personalization of your business, better understand your target, and optimize mobile engagement. And how edge computing can really revolutionize the customer experience. Listen to the full podcast below.
What fun and what an honor to host a fireside chat with Professor Jose Luis Nueno of IESE Business School and Merkle CTO Matthew Mobley! In brief, he discussed the intense pressures already hurting traditional retailers in the EU and US before the Covid-19 pandemic, which had resulted in falling revenue. Now weakened further by the pandemic, they face tough challenges adapting to the new normal.
Customers don’t just buy your products or services. They also buy your experience. In fact, almost nine out of ten consumers say the customer experience a brand provides is just as important, if not more so, than what it actually sells. This means you need to keep a close eye on how customers are interacting […]
Customers expect relevant communication. Each customer that makes up a brand’s customer base is a unique individual with various needs, expectations and pain points. To effectively communicate and support them, organizations must acknowledge their diversity, and act accordingly. Customer segmentation refers to the process of dividing customers into subgroups based on similar characteristics and variables […]
Consumers want a personal relationship with their brands. But they also don’t want to feel as though they’re being spied on or having their personal details used inappropriately by marketers.