Telco customers reward true personalization with high ROI. At the same time, they demand a brand experience that protects their privacy. A dataset that could solve both of those issues, when used correctly, is weblogs. An incredibly underutilized asset that all telcos possess. However, concerns about privacy, scalability challenges, and fears of potential misuse have created significant hesitation.
How can telcos find the right balance, being respectful of customer data? And yet harnessing its power to deliver the relevance customers expect?
What to expect from this eBook:
In today’s hyper-competitive landscape, consumer expectations on brands continue to soar. This means businesses must seize every opportunity to stand out and drive growth. One key strategy is customer experience optimization, which has become essential for businesses across industries. By leveraging powerful data insights and placing the user at the heart of their operations, businesses […]
Customer analytics is a vital part of setting the direction of any telco’s marketing activities. Without a clear picture of who your customers are, any campaign you run won’t be effectively targeted or personalized to the degree that today’s consumers now expect.
The Benefits of AI Adoption Artificial intelligence (AI) is a transformative technology with a broad range of use cases that are transforming industries across the world’s economy. From infrastructure that “self-heals” to radically reimagined customer service and experience, from large-scale hyper-personalization to automatically created marketing messages and images, AI solutions can powerfully augment and sometimes […]
In this second instalment, we will discuss how to achieve a position of digital privacy leadership. Here’s how to exceed customer expectations about privacy and build stronger relationships with consumers based on trust and empowerment.