From Customer Insights to Human Understanding eBook
1 min. Read
Why Telcos Need Personalization to Survive
Telcos are at an inflection point. For years, they’ve faced mounting pressure from better-funded, more innovative tech competitors, and seen a return on investment, profits and market share slowly dwindle.
When the pandemic hit, that pressure increased again. Suddenly, telcos were at the center of our lives; for many, the only means to connect with the outside world. And while leading operators handled that admirably, the crisis threw the reality of changed customer expectations – and the need to accelerate digital transformation to address them – into stark relief.
In such a volatile economic environment, it’s time to think critically about how telcos re-engage customers and reclaim the market. McKinsey lists ‘approach to customer engagement’ and ‘ability to leverage data’ as 2 of its 5 focus areas for telcos. Building strong personalization strategies satisfies both.
What to expect from this eBook:
How telcos can use True Personalization as a powerful marketing tool
How to drive better campaign performance
How Intent HQ helped Verizon extract and make sense of its weblog data to gain a real human understanding of their customers
How to enable True Personalization at scale with the Intent HQ Platform
The Covid-19 pandemic was a driving force for businesses to innovate and pivot strategies. Telco and other service providers have long been viewed as utility companies by today’s consumers – customers might not necessarily love their service providers, but they do love the things they make possible. At the start of the global quarantine, service providers around the world were under immense pressure to deliver their services effectively to consumers.
Super Apps are redefining the digital landscape, blending multiple services into one seamless platform. Explore how they’re creating new pathways for user engagement and business growth.
Improving return on investment should be a top priority for communication service providers (CSPs) in their marketing campaigns. Yet in many cases, even though these companies have a wealth of information available about their customers, they aren’t using this effectively to deliver better, more personalized messaging. As a result, many campaigns are too generic or […]
