Senior leaders must harness the power of first-party customer data to drive strategic decisions and operational excellence. Our latest ebook, “Customer Data: The Real Story,” is an essential guide for execs looking to transform raw data into actionable insights.
Authored by industry thought leaders, including Professor Jose Luis Nueno who is an expert in Marketing and holds the Intent HQ Chair on Changing Consumer Behavior at IESE Business School. This resource provides the vital frameworks and strategies needed to leverage customer data effectively, enhance customer experiences, and significantly boost profit margins within the retail landscape.
In today’s retail landscape, data is more than just numbers – it’s the key to understanding and engaging with your customers. This guide, featuring insights from leading experts like Professor Jose Luis Nueno and Alfonso Urien and Ben Marnan, provides actionable steps for transforming your retail business through effective data use.
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You’ve probably heard the phrase ‘data is the new oil’, which refers to the fact that digital information has become many businesses’ most valuable asset. This is particularly true of the records enterprises hold about their customers, which are often the crown jewels of any brand’s data holdings. The importance of a customer intelligence platform […]
In today’s world, technology is moving at speed. Disruption is occurring so frequently across so many industries even the biggest businesses are concerned about survival. They are right to be worried. Just look at the Netflix example, they are a classic disruptor. They have come into a world of TV and movies and changed the game.
Telco customers reward true personalization with high ROI. At the same time, they demand a brand experience that protects their privacy. A dataset that could solve both of those issues, when used correctly, is weblogs. An incredibly underutilized asset that all telcos possess. However, concerns about privacy, scalability challenges, and fears of potential misuse have created significant hesitation.
New artificial intelligence and machine learning techniques will help telecoms businesses make transformative changes to customers’ experiences of their brand. There is a new opportunity to become ‘customer first’, led by a human-like connection with each and every customer.