eBook: Unlock the Power of Customer Data in Retail

2 min. Read

Senior leaders must harness the power of first-party customer data to drive strategic decisions and operational excellence. Our latest ebook, “Customer Data: The Real Story,” is an essential guide for execs looking to transform raw data into actionable insights.

Authored by industry thought leaders, including Professor Jose Luis Nueno who is an expert in Marketing and holds the Intent HQ Chair on Changing Consumer Behavior at IESE Business School. This resource provides the vital frameworks and strategies needed to leverage customer data effectively, enhance customer experiences, and significantly boost profit margins within the retail landscape.

Why This eBook is Essential for Retail Leaders:

In today’s retail landscape, data is more than just numbers – it’s the key to understanding and engaging with your customers. This guide, featuring insights from leading experts like Professor Jose Luis Nueno and Alfonso Urien and Ben Marnan, provides actionable steps for transforming your retail business through effective data use.

Download the Full eBook to Learn:

  • The importance of top-down leadership in driving data initiatives.
  • How to build and sustain a data-driven culture within your organization.
  • Real-life examples of successful data integration in retail.
  • Practical tips for implementing data strategies that yield measurable results.

What You’ll Learn in This eBook:

  • Maximize Customer Insights: Understand how to go beyond traditional data models to uncover deeper customer insights.
  • Enhance Customer Experience: Learn strategies to use data for creating personalized and relevant customer interactions at every step of the user journey.
  • Overcome Consent Barriers: Tackle the challenges of data privacy and consent while still gaining valuable customer data in a privacy-safe way.
  • Boost Profit Margins: Discover how effective data utilization can increase your net income margins by up to 80 basis points per year.
  • Future-Proof Your Retail Business: Stay ahead of the competition by integrating advanced data strategies and technologies.

Meet the Experts Behind the Insights:

  • Professor Jose Luis Nueno: Professor Nueno is an expert in Marketing and holds the Intent HQ Chair on Changing Consumer Behavior at IESE Business School.  With a PhD in Business Administration (Marketing) from Harvard University, he has extensive experience in global retail strategies.
  • Alfonso Urien: Director IESE Data Insights Centre, with a extensive background in business management and data strategy.
  • Ben Marnan: Director of Data Strategy and Insights at Intent HQ, specializing in turning data into actionable customer insights.

Download now and start transforming your customer data into a powerful asset!

Related Content

The Stickiest Brand in a Very Slippery World

Having worked in Marketing for over 25 years, much of it in relationship marketing and loyalty, I am not sure that many days have gone by where the words brand and sticky, or some synonym for sticky haven’t been mentioned in the same sentence, PowerPoint slide or plan on a page.

Go Deeper

The 6 things that help us the most in developing software

Nowadays words like “agile”, “lean”, “scrum” or “kanban” have been abused so many times that some of its initial values or ideas have been lost. Many people think (and say) they are agile because they do stand-ups; some others are trying to come up with new “smart” acronyms (SAFe, LeSS…) for unknown reasons (because the old buzzwords don’t sell anymore?)

Go Deeper

The 3 types of customer journey analytics feedback – and how to use it

Customers don’t just buy your products or services. They also buy your experience. In fact, almost nine out of ten consumers say the customer experience a brand provides is just as important, if not more so, than what it actually sells. This means you need to keep a close eye on how customers are interacting […]

Go Deeper