Senior leaders must harness the power of first-party customer data to drive strategic decisions and operational excellence. Our latest ebook, “Customer Data: The Real Story,” is an essential guide for execs looking to transform raw data into actionable insights.
Authored by industry thought leaders, including Professor Jose Luis Nueno who is an expert in Marketing and holds the Intent HQ Chair on Changing Consumer Behavior at IESE Business School. This resource provides the vital frameworks and strategies needed to leverage customer data effectively, enhance customer experiences, and significantly boost profit margins within the retail landscape.
In today’s retail landscape, data is more than just numbers – it’s the key to understanding and engaging with your customers. This guide, featuring insights from leading experts like Professor Jose Luis Nueno and Alfonso Urien and Ben Marnan, provides actionable steps for transforming your retail business through effective data use.
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Telco Customer Experience and Marketing teams are failing to make emotional connections with their customers. They are frustrated because they are unable to use all of their data to develop rich customer insights. To add to their frustration they see other companies using data in a more personalised and engaging way than they are – we call this the Great Competitive Paradox.
Are you a troubled developer because your boss heard about BigData and is asking you about it? Are you a CEO who just wants an understandable explanation about the CAP theorem? Are you the partner of a developer who just wants to understand what he/she is doing?
El auge de la digitalización en España y en otros países está cambiando los hábitos de consumo, con un auge de las compras online, el entretenimiento e incluso la atención sanitaria. Las empresas deben evolucionar y aprovechar las herramientas de análisis basadas en IA, como Intent HQ, para personalizar las ofertas, interactuar a través de los canales preferidos y adelantarse a las tendencias emergentes. Si no se adaptan al cliente digitalizado, corren el riesgo de quedarse atrás en este panorama en rápida evolución.
Keeping churn under control is always a top priority for telco firms. In the current environment, where it’s easy for customers to switch providers at a moment’s notice, firms need to offer more than the most competitive prices in order to keep customers at the end of their contracts. Indeed, the costs of churn continue […]