Senior leaders must harness the power of first-party customer data to drive strategic decisions and operational excellence. Our latest ebook, “Customer Data: The Real Story,” is an essential guide for execs looking to transform raw data into actionable insights.
Authored by industry thought leaders, including Professor Jose Luis Nueno who is an expert in Marketing and holds the Intent HQ Chair on Changing Consumer Behavior at IESE Business School. This resource provides the vital frameworks and strategies needed to leverage customer data effectively, enhance customer experiences, and significantly boost profit margins within the retail landscape.
In today’s retail landscape, data is more than just numbers – it’s the key to understanding and engaging with your customers. This guide, featuring insights from leading experts like Professor Jose Luis Nueno and Alfonso Urien and Ben Marnan, provides actionable steps for transforming your retail business through effective data use.
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Personalization is not easy. Customers expect companies to recognize and engage with them in real-time. That’s the level of Personalization that we expect as consumers in today’s world. Unfortunately, few marketers are able to act this quickly.
Discover the future of marketing with Causal AI and revolutionize your strategies. Uncover insights beyond traditional data analysis and understand the real impact of your actions. Embrace the power of cause and effect to identify persuadable customers, optimize campaigns, and maximize ROI.
Data lakes have been around for eight years, and while the original concept was promising, many of the lakes have unfortunately turned into data swamps. This has prompted criticism of the concept itself.
It seems unlikely that telcos are a rich breeding ground for the next set of breakthroughs in AI, but they are, they just don’t know it.