Why consumer data privacy matters at Intent HQ
Data privacy is one of the ground-breaking issues of our age. Life is a digital experience for most customers. Big as it already is, the importance of customer data continues to grow. We are told that “data is the new oil.” Some of the largest enterprises on Earth are founded on data such as Google, Amazon, Alibaba, Facebook, Netflix, Salesforce, Microsoft, and Oracle. Many of these big tech firms didn’t exist 25 years ago, making their success astonishing. But people see bad actors stealing data, mainly as a way to steal money. Companies and governments are threatened by ransom demands, and pay or lose their data. Plus, prominent companies who should know better seem to make frequent mistakes resulting in massive data breaches. Meanwhile, too many companies have treated customers badly, using their data in unexpected ways, selling it without true consent, and sometimes lying to customers about how their data is used. People are scared and some are angry, others are resigned. Who can we trust?