Welcome to the future of business innovation. In our comprehensive eBook, we unveil the transformative power of Edge computing and equip you with the knowledge and strategies needed to stay ahead in today’s rapidly evolving landscape.
Edge computing is not just a trend; it’s a necessity for businesses looking to thrive in the digital age. By bringing computation and data storage closer to the sources of data generation, Edge computing enables real-time processing, reduced latency, and improved data security.
Moreover, the significance of Edge Computing is underscored when considering the evolution of personalized experiences. Traditional approaches often resulted in generic recommendations and irrelevant promotions. However, with the advent of context-aware personalization, businesses can now tailor experiences based on factors such as location, device type, time of day, and user intent. This shift from traditional personalization to context-aware strategies represents a pivotal moment in reshaping industries, emphasizing the critical role Edge computing plays in delivering these tailored experiences effectively.
Whether you’re a seasoned CIO, CTO or data scientist our eBook is your guide to unlocking the full potential of Edge computing. With actionable insights and expert advice, you’ll learn how to:
Gain insights from HB Reavis, a European shopping center owner, on how they leveraged Intent Edge to enhance shopper engagement and deliver hyper-targeted marketing campaigns. Learn how real-world personalization from Intent Edge increased click-through rates by 287%.
Don’t miss out on this invaluable resource for business transformation. Join the hundreds of forward-thinking businesses already leveraging Edge computing. Download today and stay ahead of the curve!
Understanding who your customers really is already a must for any telco in today’s data-driven, highly competitive environment. However, how they do this will have to evolve in many cases to keep up with the growing pace and scale of the challenge.
This week we were in New York to attend Forrester’s CX NYC, the 10th running of the event, with around 1300 business leaders converging to hear success stories and challenges with all things CX-related.
Consumers want a personal relationship with their brands. But they also don’t want to feel as though they’re being spied on or having their personal details used inappropriately by marketers.
Marketing campaigns are won and lost on the accessibility and quality of the data companies have about their customers. On paper, telecom operators have a huge advantage in this area because no sector holds the same volume or variety of customer data. But are these firms really making the most of this?