We were at the Customer Experience Conference for Financial Services #CXC2017 this week where the focus was on design, relevance and GDPR. Kudos to the organisers for bringing together an interesting selection of speakers.
Here are some soundbites from our panel discussion on Data, Insights and Advanced Analytics:
Retaining loyal customers needs to be a top priority for any communication service provider (CSP). Churn rates in the industry remain high – at around 22 percent a year – and seeing as it costs up to four times more to acquire new customers than retain existing ones, anything you can do to boost the […]
Intent HQ are honored to announce that we’ve been shortlisted as a finalist in not one but three categories in this year’s National AI Awards.
Únase al 4to Congreso Anual del IESE & Intent HQ en Madrid el 28 de mayo. Explore el impacto transformador de la IA en la fidelización de los consumidores y los programas de fidelización. Reserve su asiento ahora para obtener información valiosa y establecer contactos con expertos de la industria.
Telco Customer Experience and Marketing teams are failing to make emotional connections with their customers. They are frustrated because they are unable to use all of their data to develop rich customer insights. To add to their frustration they see other companies using data in a more personalised and engaging way than they are – we call this the Great Competitive Paradox.