Intent Edge at Converge Africa

Understand Your Users Like Never Before

Live at Converge Africa

Meet Intent Edge, the first-of-its-kind mobile engagement SDK powered by Edge AI.

With Intent Edge, real-time personalization and user segmentation happen directly on the device, inside your app, without sensitive data ever leaving the phone.

Using behavioral signals like app usage, mobility, and device activity, Intent Edge builds a privacy-safe, real-world understanding of your users. This enables you to anticipate needs, trigger smarter engagement, and drive growth.

Unlike traditional platforms, our SDK processes data on the device itself. That means you get the power of AI while keeping customer data private and secure. It’s lightweight, battery-efficient, and fully compatible with the latest Android and iOS systems.

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Keynote: Redefining Customer Engagement in the Age of Relevance

In today’s noisy market, customer-facing brands must move beyond transactional models and embrace behaviourally intelligent engagement.

This keynote will explore:

• How brands can shift from purchase data to real-life intent and behavioural signals
• Why timing and context are now critical for relevance
• How edge computing supports privacy-first, real-time personalization
• The power of embedding intelligence into everyday experiences
• How AI can transform brands into trusted behavioural coaches

Panel: How Predictive Personalization Is Redefining Digital Commerce in Africa

In today’s competitive e-commerce and digital payments landscape, winning brands are those that understand and act on customer intent.

This expert panel will unpack:

• How AI-driven personalization is being applied to create value and relevance
• The role of intent data in shaping products, marketing, and even credit decisions
• How brands can balance payments, personalization, and privacy to build consumer trust
• Real-world examples of African telcos, banks, and marketplaces leveraging behavioural data to unlock growth

Meet the confirmed speakers from Intent HQ:

Meet Intent HQ at Converge Africa:

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Build Scalable and Actionable Audiences

Stop relying on online segmentation and 3rd party data for personalization, and access 100s of real-world user characteristics and moments using the Intent Edge SDK and the power of your users’ mobile device.

Intent Edge, allows you to create unrivaled personalization and targeted campaigns.

Combining more than one Micro-Segment condition can create an interesting audience. For example, “Users who commute by car for over 45 minutes AND whose workplace is in the city center” are probably spending a lot of time in traffic and could use convenient parking.

With its easy-to-use interface, Intent Edge gives marketers more control to create targeted audiences based on actual consumer behavior. This can be dynamically sized to match your campaign budget and save campaign managers hours of time. 

Intent products at work

Learn more about the key products working in unison to bring your users to life.

Insights explorer

Our proprietary data exploration tool that allows you to visualize and plan around all the information you hold on customers in one location.

Learn more

Audience AI

Democratises audience modelling, accelerating the number of communications and consumers impacted by the relevance you now offer.

Learn more

From insight to action

Enrich

The Intent Edge console also allows you to introduce additional first- or third-party data for segmentation. Whether using internal profiles, past purchase behavior or loyalty program information, you can enrich your campaign’s segmentation based on the relationship you already have with your customers.

You can even export your new audiences into external take-action systems like Pega or Adobe using our Quick Connect to plug straight into downstream activation systems providing a seamless integration (and return) path that drives relevance for your customers, and further insight enrichment.

We’re constantly working to add new connections, as well as a host of configuration options.

Engage

Once you’ve created your audience in the Intent Edge console, creating campaigns is easy; just decide who your audience is, when and where you want to engage them, and what is your message or call-to-action.

The campaign sits dormant on the customer’s phone, and continuously evaluates its applicability to that customer. Customers who meet the conditions of the campaign’s micro-segments, like “users who leave home before 07:00” or “users who visit restaurants 3 times a week”, become part of the audience.

Campaigns that are found to be relevant now wait for the contextual conditions of the campaign’s Micro-Moments, such as “When users arrive home” or “When they enter the park”, to occur. Once they do, the campaign is triggered locally on the phone, in that specific ‘moment of delight’.

The message of a campaign can vary; a brief text when time is short, an article at the start of a long train ride, or a coupon for an impulse buyer. The platform ensures that the right users will be engaged when, where, and how you want them too, in their daily journeys.

Notifications are delivered without restrictions, dormant users blocked, or expired push tokens. Intent Edge is the only true real-time solution that ensures every elusive friction moment and opportunity can be addressed as it takes place.

Intent Products at work

Learn more about the key products working in unison to bring your users to life.

Audience AI

Democratises audience modelling, accelerating the number of communications and consumers impacted by the relevance you now offer.

Learn more