Personalization at scale is no longer a luxury, it’s an expectation. That’s why we’re excited to announce a major update to Intent Edge, our privacy-first mobile engagement solution. With new predictive capabilities, smarter segmentation, and deeper on-device insights, Intent Edge is helping brands connect with users at the right moment, without compromising their data.
Intent Edge is a lightweight SDK designed to run directly on users’ mobile devices. Unlike traditional engagement platforms that rely on cloud processing, Edge leverages on-device intelligence to analyze behavioral signals in real time, all without transferring personal data.
This means brands can deliver hyper-personalized, privacy-compliant experiences at scale, with real-time decision-making powered by actual user context.
With this release, Intent Edge continues to set the standard for privacy-first personalization, transforming trillions of irrelevant interactions into meaningful, relevant moments.
Whether you’re identifying high-value segments, adjusting in real-time to user context, or driving engagement that respects each individual’s privacy, Edge now does it better than ever.
Understanding and leveraging customer behavior is essential for businesses to acquire new customers in a modern, fast-paced and data-driven marketplace. By delving into the intricacies of how consumers interact with your brand, products and services, you can unlock valuable insights that drive effective marketing strategies to grow existing customers and win over new customers. Customer […]
Getting a strong return on investment for your marketing activities shouldn’t be just about signing telecoms customers up for higher-tier plans or new services. In this sector, ensuring existing customers also feel engaged with their provider is also vital for long-term success.
The biggest problem that telecom operators face is keeping up with the demands of the connected customer. The bar isn’t being set by traditional competitors but by the renowned FANG (Facebook, Amazon, Netflix and Google) companies that have stolen wallet share and commoditised telcos’ offerings.
There aren’t many other industries staring down a future as uncertain as telcos. A stagnant growth and a global downturn on the horizon, Telcos are struggling to keep customers without having to resort to the obvious, giving more data and voice minutes for a cheaper price.