Intent HQ wins “AI Business of the Year” at the 2025 National AI Awards

Once again, Intent HQ has been recognized for our leadership in AI innovation.
This year, we’re proud to have been named “AI Business of the Year” at the 2025 National AI Awards, while also being shortlisted as finalists for “Best Ethical AI Initiative.”

This recognition highlights our dedication to driving measurable business impact while ensuring that ethical principles, privacy, and human understanding remain at the heart of everything we do.

Innovation with measurable impact

The National AI Awards are a celebration of the UK’s most visionary innovators and organizations shaping the future of artificial intelligence, from ethical breakthroughs and responsible data use to transformative real-world applications driving national progress.

Winning AI Business of the Year and being recognized as a finalist for Best Ethical AI Initiative demonstrate how innovation and integrity can thrive together at scale.

These achievements reflect Intent HQ’s commitment to advancing AI that is both profoundly intelligent and deeply human, technology that respects privacy, amplifies empathy, and delivers measurable impact for businesses and society alike.

Through our work, we’re proving that ethical AI isn’t a constraint on innovation, it’s the foundation of trust, progress, and long-term value creation, transforming how brands connect with their customers.

By identifying the precise moments when people are most open to engage, without ever compromising privacy, our technology delivers tangible results:

• 36x increase in conversion rates
• 14x uplift in click-through performance
• £28M in incremental revenue for a Tier One North American telco
• +204% increase in redemptions during a national charity campaign

These results prove that fewer, smarter, and more meaningful interactions not only drive business growth but also create better customer experiences.

“Being recognised once again by The National AI Awards is a true honour and a testament to the incredible work of our team at Intent HQ.
This year’s nominations highlight not only the strength of our technology and commercial impact, but also our unwavering commitment to building AI that earns trust.

We believe that innovation and ethics are inextricably linked. Our mission is to help organisations understand their customers in deeper, more meaningful ways while always safeguarding privacy and ensuring that AI contributes positively to people’s lives.

I’m immensely proud of what we’re achieving together, and of the role Intent HQ continues to play in shaping a responsible and human-centred AI future.”

Jonathan Lakin

CEO

We warmly congratulate all the other finalists at the National AI Awards 2025. It’s an honour to be in such esteemed company, celebrating the innovators and trailblazers who are shaping the future of AI.

For us, this award reflects not just what we’ve built, but what we believe in: AI that is innovative, impactful, and ethical by design.

If you’re ready to explore how ethical AI can transform your customer engagement strategy, get in touch with us.