London, UK: May 15, 2025 –
We’re proud to announce that Intent HQ has been named Analytics Company of the Year 2025 at the British Data Awards, marking back-to-back wins following last year’s AI Company of the Year accolade. This recognition highlights not just our market leadership but also the transformative power of AI-powered customer understanding in today’s marketing landscape.
Selected from a record-breaking 448 entries, up 40% from last year, this year’s British Data Awards reflect the UK’s thriving and increasingly competitive data ecosystem. As Jason Johnson, Co-Founder of Predatech, & Award Judge, noted: “Being named a Winner really is a major achievement… our Winners embody the vibrancy, diversity and sheer strength of the UK’s data industry.”
“Our Winners embody the vibrancy, diversity and sheer strength of the UK’s data industry.” – Jason Johnson, Co-Founder of Predatech & Award Judge.
The awards ceremony took place on May 14th at The Brewery, London, and was attended by members of our leadership, commercial, and data science teams; a fitting representation of the cross-functional collaboration that drives our innovation forward.
Our win as Analytics Company of the Year is more than industry recognition; it validates our mission to transform customer engagement through privacy-first, human-level insights. At Intent HQ, we don’t just process data. We decode human behavior to help brands act with empathy, relevance, and precision.
Our breakthrough innovation in Edge AI redefined what predictive analytics can deliver. From identifying the best moments to engage to driving hyper-personalization at scale, our AI platform enables marketers to go beyond correlations, towards true understanding of the drivers behind customer decisions.
Marketers searching for powerful AI marketing platforms and tools today face two big challenges: making sense of vast, fragmented data and ensuring privacy. At Intent HQ, we solve both. Our Customer Intent Engine enriches brands’ first-party data, transforming it into actionable insights without compromising compliance.
Across industries, from telecoms and trading to loyalty apps and insurance, we’ve consistently driven double and triple-digit uplifts in conversion, revenue and engagement. But more than the metrics, our technology empowers brands to connect with real people, in real time, in ways that feel meaningful.
Co-founder and Chief Operating Officer, Lawrence Chapman, reflects, “Winning Analytics Company of the Year 2025 at The British Data Awards, after last year’s AI Company of the Year, is a huge honor. It reaffirms our position among top-tier analytics leaders, recognizing our unique impact and commitment to client and partner success. These awards also celebrate our mission: to lead with human-centric data insights and cutting-edge AI, grounded in strong values. I’m proud to be part of the incredible team that made this possible.”
“It reaffirms our position among top-tier analytics leaders…..these awards also celebrate our mission: to lead with human-centric data insights and cutting-edge AI, grounded in strong values.” -Lawrence Chapman, Co-founder and Chief Operating Officer, Intent HQ.
Recognition from the British Data Awards is more than a trophy—it signals Intent HQ’s growing impact at the intersection of AI, marketing personalization, and ethical data use. For marketers, it’s a reminder that predictive analytics no longer means guesswork. It means precision. Personalization. Privacy. And above all, relevance.
This win reinforces our belief: that when brands understand intent, they can deliver marketing that truly connects. Expect to see more innovation from us in the coming months as we continue to redefine what’s possible with AI marketing tools and customer analytics platforms.
If you’re ready to move beyond surface-level personalization and start building customer relationships with intent—get in touch with us.
Intent HQ, a leader in AI-powered customer analytics, has joined forces with Seed Group, part of The Private Office of Sheikh Saeed bin Ahmed Al Maktoum. This strategic partnership will introduce Intent HQ’s innovative technology to the MENA region, enhancing customer understanding, driving engagement, and empowering businesses to achieve greater efficiency.
Intent HQ Market Explorer provides brands and retailers with a source of detailed and accurate information about the market and consumers in different sectors, based on the anonymized data of more than 9 million profiles in Spain.
The theme for this year’s conference is evolving around Technology Leadership, Tech Innovation, Career Growth, and how we can make an impact and shape the future together.
Diversity and inclusion are values we really believe in at Intent HQ, so we were thrilled to be recognised for our efforts with a ‘Best Tech Employer’ award shortlisting from Women in Tech.