29-November 2022 – Intent HQ, the customer AI analytics platform company, today announced the appointment of Graham Phillips as Chief Marketing and Experience Officer. He brings extensive experience in brand strategy, data-led personalized marketing and understanding the buyer’s journey across enterprise technologies and new digital, AI-powered platform innovation. In his new role, Phillips is responsible for optimizing the prospect, end-user and employee experiences, driving company growth through thought-provoking, effective marketing campaigns, and showcasing the stories of customer success, including world-leading telcos.
Phillips has worked with various start-ups and scale-ups over his 25-year career. Prior to joining Intent HQ in a full-time capacity, he was the Managing Director, Global Head of Consulting at Davis & Partners LLC, focused on AI-enabled marketing innovation. Previous to that, he was Global Chief Strategy Officer at M&C Saatchi One to One (formally known as LIDA). He also founded a highly successful marketing consultancy earlier in his career, serving as Chief Strategy Officer of GARPco LLC. He has worked with a variety of household brands, including Microsoft, Samsung, Kodak, LG, ExxonMobil, Unilever and Kodak, as well as enterprise brands, such as SAP and EDS, among others.
“I’m excited about the significant potential of Intent HQ to create a whole new level of personalized marketing, audience building and data monetization”
“Graham’s experience working as a customer-first marketing strategist with some of the world’s top brands is an asset that will help accelerate our expanding go-to-market efforts and scale-up,” said Jonathan Lakin, CEO of Intent HQ. “He understands the end-users of our Intent HQ platform extremely well and is highly adept at using data to uncover novel insights and unrealized customer value. As our new Chief Marketing and Experience Officer, Graham is the perfect fit for where we are as a company right now, and where our vision is taking us in the future.”
“I’m excited about the significant potential of Intent HQ to create a whole new level of personalized marketing, audience building and data monetization,” said Graham. “Intent HQ is well-positioned to shape the future of AI analytics to improve sales and marketing for brands worldwide, especially telcos. The power of strategically using intent data on our digital platform delivers measurable uplift that is not being seen with other methods.”
Conducted in the spring of 2022, Intent HQ’s global study is the first to map consumer attitudes about data privacy with research into telco marketing practices. It highlights the disparity between attitudes towards using consumer data and beliefs about customer expectations.
Diversity, Equity and Inclusion (DE&I) is a value we prize very highly at Intent HQ and to demonstrate its ongoing importance, we have extended our partnership with Women in Tech for 2023. Following on from our award success in 2022, we have also entered this year’s Best Business Awards because we continue to build on […]
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“The objective of the Intent HQ Chair in Changing Consumer Behaviour is to advance the knowledge about consumers through best-in-class models and processes based on digitally-acquired mass data, while creating an unparalleled test bench where we will be able to test quantitatively different customer models in real-world-environments.” said Prof. Nueno