This week saw the launch of the latest version of Intent HQ’s customer intelligence dashboard and insight tool. This launch marks a major milestone as clients now have access to a revolutionary new way to understand customer behaviour across billions of data points and to give business users and executives alike the capability to understand their customers as humans.
The new dashboard provides a search-driven experience where users can build audiences and profile their customers using tens of thousands of keywords across hundreds of attributes in real time. This capability means businesses can now truly democratise customer intelligence throughout their business – making it simpler than ever to navigate the vast array of data enrichment that the Intent HQ customer intelligence platform provides access to.
Whilst more traditional BI applications may support conventional slice and dice based on CRM and billing data, we additionally provide behaviour-driven intelligence enriched using our Intent Graph, which makes it simple to extract interests and affinities from billions of network events.
Intent HQ’s clients are using the dashboard to answer questions like the following:
This release marks a major milestone in an important series of upcoming innovations that will further revolutionise how businesses fulfil their customer intelligence and big data strategies. Expect to see more posts soon that explain how Intent HQ is supporting businesses on the journey.
Founded in 2004, I-COM is a global association helping its members to achieve competitive advantage in Smart Data Marketing, the art of creatively leveraging value from Data to create competitive advantage in products, user experience, and promotion.
Diversity and inclusion are values we really believe in at Intent HQ, so we were thrilled to be recognised for our efforts with a ‘Best Tech Employer’ award shortlisting from Women in Tech.
Forrester Now Tech reports are widely recognised as a guide to business leaders looking to understand and evaluate technology solution landscapes. This report highlights how businesses can use customer analytics technologies to increase acquisition, drive retention and loyalty, and improve the customer experience. It offers insights on suppliers in three key segments and guidance on how best to approach strategy and selection.
Based on previously unavailable big data transactional datasets, Market Explorer provides a new, more detailed and accurate source of category-specific market and consumer insight for brands. London, UK & Spain – May 11, 2023 – Today, customer analytics platform Intent HQ announced that its newest product, Market Explorer, has launched in Spain, a world-first with […]