Founded in 2004, I-COM is a global association helping its members to achieve competitive advantage in Smart Data Marketing, the art of creatively leveraging value from Data to create competitive advantage in products, user experience, and promotion. At Intent HQ, this is our bread and butter, working with leading telcos and brand owners to increase relevance, marketing ROI, and reduce churn.
I-COM organizes forums and competitions to showcase meaningful innovation, best practices, and to support overall Business Transformation in becoming fully customer-centric & smart data-driven.
Colin White, Head of Marketing at Intent HQ says, “I-COM members are thought leaders in their respective disciplines and this makes I-COM a leading association in the data-driven marketing industry. I-COM is very highly regarded as a forum for sharing best practices and we are thrilled to have been accepted as a member.”For more information visit: https://www.i-com.org/
Telcos are at an inflection point. For years, they’ve faced mounting pressure from better-funded, more innovative tech competitors, and seen a return on investment, profits and market share slowly dwindle.
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The Benefits of AI Adoption Artificial intelligence (AI) is a transformative technology with a broad range of use cases that are transforming industries across the world’s economy. From infrastructure that “self-heals” to radically reimagined customer service and experience, from large-scale hyper-personalization to automatically created marketing messages and images, AI solutions can powerfully augment and sometimes […]
Personalization and customer value management are already a key growth driver for telecoms. McKinsey says about 70% of Telecoms have at least a pilot project underway and many are successful.