Applied AI

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Revolutionizing Marketing with Causal AI

Discover the future of marketing with Causal AI and revolutionize your strategies. Uncover insights beyond traditional data analysis and understand the real impact of your actions. Embrace the power of cause and effect to identify persuadable customers, optimize campaigns, and maximize ROI.

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Sharifah Amirah, CPO at IntentHQ, dives into the AI horizon with Ankur Patel, exploring its potential for promoting diversity, closing gender pay gaps, and implementing ethical practices. Watch Pioneers episode for insights on leveraging AI for social impact.

The Impact of AI on Diversity and Inclusion

The rise of AI promises to revolutionize countless aspects of our lives, but what about its impact on equality and diversity? Leading tech expert Sharifah Amirah, Chief Product Officer at IntentHQ, tackles this crucial question in a thought-provoking conversation with Multimodal’s Ankur Patel.

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Why every business can benefit from an advanced customer intelligence platform

Understanding who your customers are and what they need is critical for every business. It’s essential for marketing, product development, customer experience (CX) and support, to name just a few teams. But many businesses still only have a basic understanding of their existing and potential customers. This is because their efforts are often based on […]

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White Paper – Addressing Global Financial Inclusion

One of the most significant challenges facing the world today is global financial inclusion. Excitingly, recent developments in AI and ML technologies offer the potential to break this cycle and broaden access to a wealth of financial services.

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An essential guide to customer journey analytics

Understanding your customers is critical to the success of any brand. If you don’t know exactly who your target audience is and what their motivations are, you’ll find it difficult to connect with them and it will be harder to deliver a positive return on investment for your activities. As well as making your interactions […]

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Embracing AI: The Key to Driving Growth and Revenue in the Telecom Industry

The Benefits of AI Adoption Artificial intelligence (AI) is a transformative technology with a broad range of use cases that are transforming industries across the world’s economy. From infrastructure that “self-heals” to radically reimagined customer service and experience, from large-scale hyper-personalization to automatically created marketing messages and images, AI solutions can powerfully augment and sometimes […]

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How AI is vital in boosting customer segmentation

Getting customer segmentation right is easier said than done. In many cases, businesses’ efforts are hampered by complex data analysis processes that may require a large investment by the data science team or the use of third-party consultants to develop the right models. Because these efforts take so long and are so expensive to complete, […]

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Make weblogs safe and valuable for marketing

Telecommunication companies sometimes veer away from an incredibly rich, yet underutilized dataset – data already in their possession – weblog data. Concerns about privacy, scalability challenges, and fears of potential misuse have created significant hesitation. This has been stopping Communication Service Providers (CSPs) from leveraging their weblogs to offer more relevant marketing and from monetizing […]

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Insights to activation – turning raw data into truly personalized value

Data is any business’ most valuable resource.  But while this is more true than ever in today’s environment, it’s not the whole story. After all, it doesn’t matter how many billions or even trillions of data points a firm possesses – if they can’t utilize it effectively, it’s doing nothing more than taking up server […]

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IHQ Event: Practical AI applications for Customer Experience

Earlier this month, we invited Forrester Analyst, Brandon Purcell, to share his thoughts on practical AI applications in Customer Experience. The thought-provoking session included an interactive element; with Brandon inviting the audience to debunk certain AI myths.

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