Industries such as Telcos, Retail, and Financial Services are facing significant challenges in winning the battle for market share, especially in today’s uncertain future. The key to success lies in cultivating strong, long-term, profitable customer relationships. And true personalization is the way forward.
Top tech players like Apple, Netflix, and Google have already incorporated personalization into their business models, while many firms are still struggling to catch up due to the lack of data and automation expertise. This makes it challenging to offer tailored experiences that make customers feel valued.
To close this gap, you need to understand humans the same way humans do and automate intelligent actions for each customer. And that’s precisely what our eBook is all about – guiding you on how to offer personalized experiences at scale and, in return, enhance customer loyalty and revenue.
Download our eBook now and learn how true personalization can drive customer loyalty and increase revenue for your business.
What fun and what an honor to host a fireside chat with Professor Jose Luis Nueno of IESE Business School and Merkle CTO Matthew Mobley! In brief, he discussed the intense pressures already hurting traditional retailers in the EU and US before the Covid-19 pandemic, which had resulted in falling revenue. Now weakened further by the pandemic, they face tough challenges adapting to the new normal.
It has been a challenging year. Frightening, sad, exhausting (especially for mothers of young children, like me), and yet interesting and often so inspiring.
Telcos are at an inflection point. For years, they’ve faced mounting pressure from better-funded, more innovative tech competitors, and seen a return on investment, profits and market share slowly dwindle.
Having worked in Marketing for over 25 years, much of it in relationship marketing and loyalty, I am not sure that many days have gone by where the words brand and sticky, or some synonym for sticky haven’t been mentioned in the same sentence, PowerPoint slide or plan on a page.