Industries such as Telcos, Retail, and Financial Services are facing significant challenges in winning the battle for market share, especially in today’s uncertain future. The key to success lies in cultivating strong, long-term, profitable customer relationships. And true personalization is the way forward.
Top tech players like Apple, Netflix, and Google have already incorporated personalization into their business models, while many firms are still struggling to catch up due to the lack of data and automation expertise. This makes it challenging to offer tailored experiences that make customers feel valued.
To close this gap, you need to understand humans the same way humans do and automate intelligent actions for each customer. And that’s precisely what our eBook is all about – guiding you on how to offer personalized experiences at scale and, in return, enhance customer loyalty and revenue.
Download our eBook now and learn how true personalization can drive customer loyalty and increase revenue for your business.
Marketing campaigns are won and lost on the accessibility and quality of the data companies have about their customers. On paper, telecom operators have a huge advantage in this area because no sector holds the same volume or variety of customer data. But are these firms really making the most of this?
How 02 is successfully commercializing customer action data to better power big brand digital ad targeting.
Developing a strong understanding of who your customers are is always a priority for any marketing professional. Having this knowledge is essential in ensuring your campaigns are relevant and targeted at the right audiences. This leads to a higher return on investment and greater profitability for the business as a whole. To achieve this, there […]
There aren’t many other industries staring down a future as uncertain as telcos. A stagnant growth and a global downturn on the horizon, Telcos are struggling to keep customers without having to resort to the obvious, giving more data and voice minutes for a cheaper price.